When it comes to continuing legal education (the mandatory kind), there are two types of attorneys: Those who take the classes only because they need the credits (98%), and Everyone else. C’mon, be honest. If you weren’t required to do so, would you have signed up for most of the CLE classes you’ve taken over [...] Related posts:
Categories: Attorney Marketing Tags: Continuing Legal Education
Top 250 Internet Retailers Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence. Key findings include: Number of followers by social platform How success on [...]
Categories: Online Marketing Tags: knowledge graph, Via
"If I have ever made any valuable discoveries, it has been owing more to patient attention than to any other talent." Isaac Newton (1643-1727) English mathematician and physicist
Categories: All about sales Tags: chick fil, phone
When I opened my first office fresh out of law school I knew nothing about marketing and it showed. For several years, I struggled to bring in clients and pay my bills. Fast forward five years and I had built a very successful practice and was on my way to teaching other lawyers how to [...] Related posts:
Categories: Attorney Marketing Tags: Communication, copywriting, Marketing legal services, Personal development, Public Speaking, Salesmanship, Writing
[Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that. We rarely publish guest posts but the message of integration and optimization in [...]
Categories: Online Marketing Tags: broadcast mail, content
Yesterday, Larry Bodine, Esq., Editor in Chief of Lawyers.com, was interviewed by attorney Mitch Jackson on Mitch’s Spreecast video channel. The subject: social media marketing for lawyers. In addition to his duties at Lawyers.com, Mr. Bodine writes a popular and well-regarded marketing blog for lawyers. I’ve been reading his blog for a long time and [...] Related posts:
Categories: Attorney Marketing Tags: larry bodine
At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients. In late 2011 Vocus welcomed Jason Jue as Chief Marketing Officer. As Vocus & PRWeb’s Account Manager at TopRank, I [...]
Categories: Online Marketing Tags: B2B, interview, Interviews, jason jue, Online PR, vocus
"Nothing strengthens the judgment and quickens the conscience like individual responsibility." Elizabeth Cady Stanton (1815-1902) American activist, writer and editor
Categories: All about sales Tags: Development, Elizabeth Cady Stanton
One of the best ways to help people understand what you do is to tell stories about the clients and cases you’ve handled in the past. All of your marketing documents and messages should be peppered with client stories for reasons I’ve written about before. But if you want people to talk about you and [...] Related posts:
Categories: Attorney Marketing Tags: law, media fans
In March of this year I made a decision: I wanted to get healthier. The problem I have always faced is that I didn’t see the point of exercise, just for the sake of exercise. Treadmills and stationary bicycles never did much for me, but I was looking for a way to regain some focus [...]