10 Reasons SES New York is a Must-Attend Marketing Conference
Let’s get it out of the way that Online Marketing Blog is a media sponsor for Search Engine Strategies conferences and also that I give on the advisory board. In fact, the blog you’re reading right now was the very first blog to be recognized as a media sponsor by a major marketing industry conference. Specifically, Search Engine Strategies thanks to Matt McGowan.
As a long time speaker at SES New York in amalgamation with our other involvement, you could say I have a pretty strong opinion of this event. Here are 10 reasons why I reckon SES New York is a “must attend” marketing conference:
1. Keynotes!
Starting the day with huge picture content is a fantastic way to get the synapse firing in your brain. Well, that and a few cups of coffee from the Starbucks surrounded by the Hilton. With David Meerman Scott – Instigator of the New Rules of Marketing & PR, Avinash Kaushik – Analytics Guru & Instigator from Google and Yusuf Mehdi SVP from Bing, you are sure to get riveting insight about the future of internet marketing and where companies should be focusing their efforts in the long term.
David Meerman Scott is an brilliant speaker and the release of the second edition of his groundbreaking book is very timely as the intersection of Search, Social Media and PR converge. The best internet marketing campaigns start and scale based on excellent insight from analytics and what better person to share the wisdom that Avinash Kaushik. Bing has experienced the best progression it’s ever had in the past few months and the search marketing industry is starting to take it more seriously. Yusuf Mehdi is the man to tell the tale of how Microsoft plans to continue that progression.
2. Connect with the Industry
I’ve heard that over 5,000 online marketing professionals will be attending SES New York this year. That’s 5,000 people you have the potential to network with including industry peers, rock stars, potential candidates to hire, potential employers to be hired by, doable partners, investors, news media and of course, the coopetition. Take a look at the conference agenda and you’ll see an brilliant mix of smart marketers from agencies and from major brands like New York Era, Autodesk, IBM and Facebook. Plus you might get to meet people like Mike Grehan, VP and Global Content Director for for Search Engine Watch, ClickZ and Search Engine Strategies.
3. All the Knowledge You Can Absorb
There are over 70+ sessions over 3 days covering the gamut of internet marketing topics from the expected SEO and Social Media to Analytics, Conversion Optimization, Geeky technical sessions, Publicity, Real Time search and one of my favorites, the Business Track. The conference is also sandwiched with a day of hands on training before and after the conference for those that want more than just 12 minute snippets from each speaker. Whether you’re new to the field of internet marketing or whether you’re looking for more advanced tactics, there’s a session for just about all. And that’s not simple to do. Just question Stewart Quealy, Marilyn Crafts or Jackie Ortez.
4. It’s New York!
As the CEO of an agency that pays for employees to attend conferences, you might reckon it a bit frivolous to suggest attending an event because it’s in New York, but the attraction of one of the world’s greatest cities brings a variety of people and a unique conference experience. Why not get smarter in a city that can offer you an experience unmatched anywhere? Whether you’re a fan of the Falafel stand outside the Hilton (be sure to go to the one with a long line) seeing shows on Broadway (Wicked was Brilliant. Equus was ah, uncommon) or the illumination of Era Square, that’s a never ending give of new things to see and do in the huge apple. That attraction brings together a group of international conference attendees that is unlike events in other cities and well value taking advantage of.
5. Conference Box Lunches
Maybe not! Whether you choose to go with the dine offered by the conference or you choose to arrange meetings during dine at one of the many, many restaurants in the area around the Hilton New York, networking over food is something I’ve found to be incredibly productive. Find a table near full of people, sit down and introduce yourself. Question lots of questions, be a fantastic listener and people will remember you more than if you try and “sell” all you meet.
Sure, you may network at bars and clubs during after-conference parties, but the music is often so loud you can’t hear what people are saying and let’s face it: When SEO’s get near a bar, distractions are plentiful. The focus isn’t going to be on business. Connect with people during the day and suggest coffee, dine or dinner before going out. Then have fun (in moderation of course) with them in the evening. It will likely be the best networking choice you make during the conference.
6. Make Content
Attending conferences can be one of the most productive content opportunities because there are so many ways to do it. If a session is fascinating, take notes – aka live blogging. If you meet someone smart and fascinating, take notes. If you see something sensational at a networking party, no need to take notes on that. 
Sorting what you learn as you hear it can help retention but it also becomes a source of content that you can use for blog posts, sharing with the team back in the office or with your clients.
Content doesn’t need to be restricted to text either. If you meet a smart industry expert, question if they mind doing a small video interview. You’re in New York after all, take advantage of the city backdrop (sans the car horn and siren noise) to shoot a run of videos with people you respect in the industry. Those videos can be de-constructed into a variety of content types for digital asset optimization and other SEO tactics. Photos are also useful not only for company blog posts but for use as stock photos long after SESNY has finished. In fact, the photo of Grand Central Station above was taken while I was in New York for a SES conference last year.
7. Live Consulting
On day 3 of SES NY there is a track called “Clinics”, which could also be called, “Free Consulting for My Business”. There are clinics covering Paid Search, Ecommerce, Conversions and Huge Sites/Huge Brand Sites. These sessions are a fantastic opportunity for companies to have their web sites or publicity reviewed by industry experts and get recommendations. Keep in mind, that advice is often direct and to the point – yet polite. Panelists have been solving web site and online publicity problems for years and they’ll be able to see issues immediately and share doable solutions just as quickly. The advice a company might get in one of the clinics can be value several era the cost of attending the conference.
8. Find New Resources to Grow Your Business
At SES New York, the exhibit hall will have over 100 companies presenting their products and services. Cruising the booths and talking to reps (ahead of schedule in the conference, not late) is a fantastic way to learn about companies that might have just the service you need to make your marketing more effective. Heck, if you’re really excellent, you might be able to reverse roles and pick up a few exhibitors as clients, depending on what it is that your company does.
Finding consultants and services isn’t restricted to the exhibit hall. You can find fantastic resources by attending sessions where representatives from some of the top companies in the industry will be sharing their insights and expertise. Hearing an hand speak gives you some insight into their processes and how they approach working with clients. You can also find potential employees by networking with speakers, either frankly or through referral.
9. Digital Asset Optimization
DAO is the name of the panel I’m presenting on, day 1 of the conference at 10:45 am right after the keynote from David Meerman Scott. Optimizing for the new Google takes a unique and creative approach to content strategy and SEO. Optimizing and promoting Digital Assets present a tremendous opportunity to grow business through organic search. My presentation will focus on successful DAO implementations for a small business, a publisher/ecommerce site and a very large company. Plus I’ll be offering a new TopRank Guide for download. You won’t want to miss this session!
10. I’ve saved the best for last
What are YOUR favorite reasons for attending SES New York?
Whatever it is that you’re considering getting out of SES New York, be sure to get more information on the session agenda here.
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10 Reasons SES New York is a Must-Attend Marketing Conference |
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