Make Business Development a Habit
A couple of weeks ago I got a phone call from a friend which got me thinking about this particular topic. The friend in question is David Lomas, who runs M3 Publishing – but more importantly, is the kind of guy who always has a dozen projects on the boil and has a huge network of [...]
Make Business Development a Habit is a post from: Get Clients
Categories: Ian Brodie Tags: Business Development Mindset, David, David Lomas, habits, Manchester, professional speakers association, Steve, Steve Head, touch, UK
How to market legal services on Facebook
Facebook is a great place to meet prospects and potential referral sources. With a few clicks, you can find and connect with exactly the kinds of people you're looking for, at no cost whatsoever. The ease with which this can be done, however, too often leads otherwise smart professionals to do things that actually chase prospects away.
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Categories: Attorney Marketing, Online Marketing Tags: Facebook, networking medium
The Importance of Authenticity
A few months ago I had a bit of a heated email argument with a fairly well-known marketing guru whose newsletter I subscribed to. I won’t mention names as the point of this post isn’t about criticising others – it’s about something I believe to be vital to succeed in business development: authenticity. The argument started when [...]
The Importance of Authenticity is a post from: Get Clients
Categories: Ian Brodie Tags: authenticity, Business Development Mindset, Don, email, hospital waiting room
Lead Nurturing – Latest Issue of Outside In Newsletter Published
The latest issue of the Outside In Newsletter for Professional Service Firms focuses on Lead Nurturing: how you progress an initial client relationship over time to a point where you’re actually doing business together. Lead nurturing is critical for professionals: at the point at which we initially meet clients very few of them need our services [...]
Lead Nurturing – Latest Issue of Outside In Newsletter Published is a post from: Get Clients
Categories: Ian Brodie Tags: lead nurturing, Marketing Professional Services, Newsletter, out, outside in, professional services marketing
Is the Free Initial Consultation Dead?
Yes, in my view. For many years, consultants, coaches, trainers – and even accountants and lawyers – have been offering “free initial consultations” as a way of encouraging clients to engage with them. The logic, of course, is that once they work with them for an hour or so, their fears about whether the professional knew their [...]
Is the Free Initial Consultation Dead? is a post from: Get Clients