SES Chicago – Search: Where to Next?
Moderated by Simon Heseltine, Senior Marketing Manager for AOL with panelists including: Eli Goodman from comScore, Justin Merickel of Efficient Frontier and Doug McMillen from Microsoft Advertising. First up is Justin Merickel from Efficient Frontier, which runs about $180m in PPC through their platform. Justin talked about two main trends: The changing SERP. Data comes front and [...]
Categories: Online Marketing Tags: asics running shoes, Doug McMillen, future-of-search, Justin, Justin Merickel, search, Search Engine Strategies, Search Industry News, ses-chicago, Simon Heseltine
5 Must-Read Tips for B2B Search Marketing
[Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, I've asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!] Search marketing should be a top priority for organizations in any industry. But B2B search marketing [...]
Categories: Online Marketing Tags: B SEO, B2B, B2B Marketing, b2b-search-marketing, b2b-seo, Keyword Research, Lee, Link Building, Michelle, relevant search engine, search, SEO, SEO Tips
March-maddening people strategery and other habits I learned while trying to use Salesforce.com
ummm…. so March sales? Please stop telling me about your stupid pipeline. I know you have all the answers teed up for me. I don’t give a @#$%… I’m not your mom or you sales manager so stop pitching me on how amazing your three month selling cycle is. Frankly I don’t care. I am sure your pipeline [...]
Categories: Sales Blogger Tags: cooperation, credibility, Daniel Waldschmidt, drive, effective, elements of selling, engineering, filling the funnel, How Were Your March Sales?, impact, importance, kick-ass, lead generation system, March, people, performers, pipeline, prospective customers, qualities, sales expert, sales force automation, sales forecast, sell better, selling, selling better, selling techniques, success, trust
Why Your March Sales Suck
Journal entry: December 3, 2009 “My calendar is full and my sales are on track. Looks like I’ll end the year ahead of target. This means my boss will finally stop bugging me to get my sales on track. After several years of developing my client base, I’m making headway. That means I can finally relax [...]
Categories: Sales Blogger Tags: business, filling the funnel, How Were Your March Sales?, peaks and valleys, prospecting
MiNterview: Rick Mahn Land O’Lakes & SMBMSP
Minnesota is home to a tremendous amount of digital marketing and social media talent. The local Social Media Breakfast events are notorious for “selling out” in minutes and attracting upwards of 300 – 350 attendees. There are over 1,200 members of the group’s SMBMSP social network. The founder of this group is none other than Rick [...]
Categories: Online Marketing Tags: Bryan, business, interview, Interviews, Land O’Lakes, media strategist, Minneapolis, rick mahn, smbmsp, Social media
IABC event: Why you want a digital profile
If you're a communicator, you need a digital profile. As far as I'm concerned, this is true whether you're an independent, an agency employee, or work on the client side. If you’re a Toronto-area communicator and you’re not satisfied with...
Categories: Trafcom News Tags: communicator, IABC, Marketing, Michelle Corsano, Social media, Toronto, Using technology
SES Chicago: 5 Ways to Multiply Conference ROI
Next week is the final search marketing conference of the year for me and most others in the SEM industry: Search Engine Strategies Chicago is a MidWest focused event that will offer keynotes from the likes of Jeff Jarvis, Author of What WouldGoogle Do? and a multitude of Beginner, Intermediate and Advanced breakout sessions covering SEO, [...]
Categories: Online Marketing Tags: Chicago, conference, confernces, industry search engine, Jeff Jarvis, Search Engine Strategies, SEM, ses-chicago, tips
SEO Case Study: PRSA Jobcenter
From time to time I like to post a case study as an example of the implementation of all the good advice we’ve been giving the past 6 years. Tips and how to’s are great, but stories of implementation are like a picture being worth a 1,000 words. The following is a basic case study [...]
Categories: Online Marketing Tags: case study, PRSA, search engine optimization, SEO, William Murray