B2B social media spend on the rise
I’m always glad when published studies reflect what practitioners are seeing in the marketplace: According to a recent report by emarketer, business-to-business (B2B) spending on social media is poised to jump over the next few years. In fact, Forrester Research...
Categories: Trafcom News Tags: emarketer, Forrester Research, Marketing, Social media
3 Essential Small Business Search Marketing Trends
“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing. As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for [...]
Categories: Online Marketing Tags: location queries, search
Douglass on The Struggle
"If there is no struggle, there is no progress." Frederick Douglass (1818-1895) American civil rights leader
Categories: All about sales Tags: Al Pacino, Challenges, civil rights leader, Douglass, Frederick, Frederick Douglass, persistence, Quotes, struggle
10 Reasons Why Your Analytics Are Failing & 13 Tools To Help
Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why. Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance [...]
Categories: Online Marketing Tags: internal audiences, site
Posting to two twitter accounts: what do you use?
I have two twitter accounts, one for The Attorney Marketing Center and one for my personal blog (about network marketing and internet marketing). It's more work to have two twitter accounts, but attorneys who want information about marketing their legal services is a completely different market from internet marketers, and thus, two accounts
More on Posting to two twitter accounts: what do you use?
Categories: Attorney Marketing, Online Marketing Tags: HootSuite, ping.fm, Social media, social-media-marketing, TweetDeck, twitter
Bonaparte on Initiative and Responsibility
"Circumstances! I make circumstances!" Napoleon Bonaparte (1769-1821) French general and emperor
Categories: All about sales Tags: Bonaparte, Initiative, Napoleon, Napoleon Bonaparte, quot, Quotes, Responsibility
Lee Odden On SEO And The Social Web – OMS Minneapolis Keynote
Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis. Lee spoke on the intersection of SEO and social media and provided key takeaways for companies on achieving success. As the social web and search engines integrate and innovate tighter, the intersection between search and social is growing more meaningful daily. [...]
Categories: Online Marketing Tags: digital marketing trends, Jon Gordon, Larry Weber, Lee, lee-odden, Marketing PR Conferences, Minneapolis, Online Marketing Summit, search, SEO, Social media, Social Search, summit minneapolis, US
Twain on Character and Leadership
"Few things are harder to put up with than the annoyance of a good example." Mark Twain (1835-1910) American writer
Categories: All about sales Tags: Character, Example, leadership, Mark, Mark Twain, Quotes, Twain
Free Teleseminar on Selling Consulting Services
Many thanks to Mike for a great call. For those who signed up, you can listen to a recording of the call by clicking here Mike Schultz and John Doerr have re-opened the doors to their Selling Consulting Services online training program. I’m a member of the site as part of the first cohort of [...]
Free Teleseminar on Selling Consulting Services is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: pushy salesperson
Thank You To Our Web Hosting Sponsor VISI
For the past 3 plus years, TopRank’s Online Marketing Blog has been hosted by Minneapolis based website hosting provider, VISI. When our past host shut us down without warning for getting too much traffic, VISI and Online Marketing Blog connected and worked out a sponsorship. VISI is the only company with an ongoing “ad” on [...]
Categories: Online Marketing Tags: marketing newsletter, online