Capturing a Vision of 2010
Your sales results are the result of what you believe and how you act on those beliefs. At the halfway point of this year, let’s do some checking in.
Categories: Sales Blogger Tags: survivalist mentality, Time
How to Cultivate the Socialization of Your Business
Sponsored by JenKaneCo, well known social media evangelist Brian Solis recently gave a presentation to an enthusiastic group of marketers in downtown Minneapolis to introduce the concepts behind his new book: Engage! The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. The following is an overview of his [...]
Categories: Online Marketing Tags: content, six degrees of separation
Parker on Taking a Risk
"You've got to cross the line every once in a while to know where it is." Sam Parker (1965 - ) Co-founder of JustSell
Categories: All about sales Tags: Choice, justsell
Podcasts work nicely with other marketing collateral
Over the last few years, I’ve become convinced that audio content, including podcasts, can help businesses to build value, cultivate relationships and gain new clients. In the B2B world, a podcast can allow you to trim the sales cycle, because...
Categories: Trafcom News Tags: podcast, subject matter experts
Reducing Switching Costs: A Key Strategy for Accounting and Other “Ongoing Service” Providers
I exchanged a few emails last week with Direct marketing legend Drayton Bird (how’s that for a name drop!). I helped Drayton out with a little bit of advice when he wrote his huge book on Direct Marketing for Lawyers, and we were discussing the differences in business development for lawyers vs accountants. Apart from [...]
Reducing Switching Costs: A Key Strategy for Accounting and Other “Ongoing Service” Providers is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: sad truth, Service
2009 and 2010 are the Future
2009 and 2010 have been very different depending on the industry your in. The future will be very similar and sales people will do well to learn to watch the winds of change for their customers.
Categories: Sales Blogger Tags: company, regulatory regimes
4 Steps to Social SEO Success
The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content. [...]
Categories: Online Marketing Tags: content, search engine optimization
Fox on Keeping On
"Roll with the punches. Tomorrow is another day." the late great Dicky Fox original sports agent (from the film Jerry Maguire)
Categories: All about sales Tags: Dicky Fox, process
How to write a podcast script
Yes, it is possible to write a tightly crafted script for a podcast. I’d like to encourage you NOT to do this, but I know that in some situations, circumstances require a script. For example, in a few organizations, every...
Categories: Trafcom News Tags: jot down, podcast
10 Social Media Marketing Questions Answered by Engage!
I’ve been familiar with Brian Solis as many have, for several years. We’ve done a few video interviews with Brian and he’s contributed to popular posts here like this one on social media marketing and this one on content curation. I have to admit that based on his early writing, I thought Brian was overly [...]
Categories: Online Marketing Tags: engage!, social destinations