Archive for July, 2010

Churchill on Attitude

"For myself I am an optimist – it does not seem to be much use being anything else..." Sir Winston Churchill (1874-1965) British prime minister during WWII

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Let’s not discount plain-old audio

Many of us in the social media space wince when people use the word “podcast” to refer to any old audio file. In my presentations, I like to point out that what distinguishes a podcast from other audio is the...

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Five ways to kill your podcast

Focus just on technology Hey, you have a condenser microphone and a copy of Adobe Audition. That’s wonderful. But what is your podcast about, why are you doing it and who is your intended audience? Have you planned your first...

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12 reasons to podcast

As someone who has been producing audio since 2003, I consider podcasts part of my natural way to communicate. When people ask me about the value of adding audio to the communications mix, I start with these 12 benefits of...

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Getting Connected at SES San Francisco

The Search Engine Strategies conference from Incisive Media has really taken an amazing turn this year for the West Coast event. Not only have organizers moved the conference from San Jose to San Francisco, but SES is now a part of an event called Connected Marketing Week that involves a coordinated effort from a number [...]

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Dickinson on Good Thinking

"I dwell in possibility." Emily Dickinson (1830-1886) American poet

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Social Media vs the Lawyers: The Case of Chris Cardell

There’s an interesting little storm brewing over here in the UK. There’s a fairly well known business guru here called Chris Cardell. He does seminars for small business owners and has online membership clubs etc.. I can’t comment on the quality of his work as I’ve never bought any of his stuff – however you [...]

Social Media vs the Lawyers: The Case of Chris Cardell is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results

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Back by popular demand: Podcasting 101 for Communicators and Marketers

Ask and you shall receive. Several blog readers have asked for this Webinar, so here we go… In this free Web-based seminar you’ll learn what podcasting is all about, including: how organizations are using podcasts for internal and external communications;...

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Jagger on Persistence

"You can't always get what you want, But if you try sometimes, you might find, You get what you need." Mick Jagger (1943 - ) English music artist

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Twitter Marketing Tips: Twitter Chats & 8 Marketing & PR Chats to Follow

There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people [...]

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