Armstrong on Taking Action
"I'm a believer in momentum." Lance Armstrong (1971 - ) American cyclist 7-time Tour de France champion
Categories: All about sales Tags: cyclist, state abbreviation
Who wants to forget 2009? – Not Me!
2010 has certainly started off as a better year than 2009, but the scars and the holes left by 2009 will not be erased or made forgotten by a few good months. It is always easy to make the recovery look better by comparing things to the through, but if you compare 2010 to 2008, [...]
Categories: Sales Blogger Tags: first nine months, recession
Authority Marketing: The Essentials
In recent posts I’ve been musing over the concept of Authority Marketing. After my last post where I talked about the benefits of establishing authority, one reader rightly posed the question: “what’s the difference between authority and expertise?” It’s a good question. We all feel intuitively that authority implies something more than expertise – but [...]
Authority Marketing: The Essentials is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: expertise, target clients
Do you think you know LinkedIn?
Even if you’re a regular LinkedIn user, I’ll bet you’ll learn something new from LinkedIn maven Chuck Hester. In this 17-minute episode of the Trafcom News Podcast, Chuck shares advice for making the most of LinkedIn as a business network....
Categories: Trafcom News Tags: linkedin, Trafcom
Introspection, Nonsense, and Hoping for More.
Since when did sales come down to the fine art of improving your quarterly performance? To improving your quota by that 4% margin of victory. Since when did we start looking back (on the worst sales year of 3 generations) to decide whether we were getting the right results. Since when did we fool ourselves [...]
Categories: Sales Blogger Tags: 3 generations, introspection
Huxley on Bouncing Back
"On no account brood over your wrong-doing. Rolling in the muck is not the best way of getting clean." Aldous Huxley (1894-1963) English writer author of "Brave New World"
Categories: All about sales Tags: Bouncing, merriam webster
SEO Basics: Telephone Game & the Fresh vs. New Content Debate
There’s a game of telephone going on about a hundred different theories of Search Engine Optimization and the influences or signals that affect search visibility. One that I continue to hear revolves around the notion that search engines like fresh content. I’m sure the genesis was something like: Someone told someone else at a conference [...]
Categories: Online Marketing Tags: SEO
Levi-Montalcini on Challenges
"Above all, don't fear difficult moments. The best comes from them." Rita Levi-Montalcini (1909 - ) Italian scientist, senator Nobel Prize winner
Categories: All about sales Tags: Challenges, Fear, Levi, Montalcini, Quotes, relationship, Rita, Rita Levi-Montalcini
How to use Delicious
I promised my friend Les Potter that I would show him how to use Delicious, the social bookmarking service. Then I decided to show everyone. If you’re not already using Delicious, I hope you will be after watching this short...
Categories: Trafcom News Tags: Delicious, social bookmarking service, Social media, Using technology
Smarter Ways to Get Content Ideas for B2B Blogs
One of the most common challenges of business blogging is sourcing content. The range of things that can interrupt content creation are important obstacles to overcome because without content there is little reason for readers to return. Blogs are fairly easy to start and if you’ve been a reader of this blog, chances are pretty [...]
Categories: Online Marketing Tags: content, red widgets