How to: Use B2B Social Media for Lead Generation
This post is one of a series of liveblogs from the 2010 MIMA Summit. B2B social media can be surprisingly successful with a specific focus on lead generation. If social media is to be taken seriously for B2B by marketing decision makers, it needs to maintain a focus on business objectives and driving sales vs. “fluff”. [...]
Categories: Online Marketing Tags: b2c companies, content
6 Ways to Dive In to Analytics & User Experience
This post is one of a series of liveblogs from the 2010 MIMA Summit. Web Analytics is an excellent way to ensure your marketing efforts are not in vain. However, looking at Analytics without understanding user behavior may leave you treading water instead of creating a wake your competitors will fear. One way to take [...]
Categories: Online Marketing Tags: priority places, User
Eliot on The Short and Sweet
"Blessed is the man who, having nothing to say, abstains from giving us wordy evidence of the fact." George Eliot (Mary Ann Evans) (1819-1880) English writer
Categories: All about sales Tags: Address, Mary Ann Evans
Recipe for Blogging Success at BlogWorld New Media Expo
Marketers like formulas and what better metaphor for successful online marketing with blogs than a recipe? At the upcoming BlogWorldExpo conference in Las Vegas, I’ll be giving my recipe for success using Social Media and SEO in two ways: First, I’ll be doing a solo presentation on Social Media SEO, giving bloggers a tested methodology [...]
Categories: Online Marketing Tags: expo 2010, Media
Teddy Roosevelt on Getting Dirty
"The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs... but who does actually strive to do the deeds..." Theodore Roosevelt (1858-1919) American 26th president of the United States
Categories: All about sales Tags: nobel peace prize
How to Get More Clients Online: Part 3 – Make it Easy to Become a Client
So far we’ve talked about how to get visitors to your website and how to nurture relationships with them online so that they build trust and confidence in your capabilities. But how do we get them to actually buy? To become paying clients? Well, to a certain degree, our nurturing activities will have built our [...]
How to Get More Clients Online: Part 3 – Make it Easy to Become a Client is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: initial entry point
22 Social Media Marketing Management Tools
With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & [...]
Categories: Online Marketing Tags: sweepstakes contests
Anne Frank on The Best Bet
"You must work and do good, not be lazy and gamble, if you wish to earn happiness. Laziness may appear attractive, but work gives satisfaction." Anne Frank (1929-1945) Dutch diarist
Categories: All about sales Tags: Anne, Anne Frank, Attitude, Best Bet, Effort, Frank, Quotes, Work
2010 MIMA Summit with Gary Vaynerchuk & Baratunde Thurston
The Winning Tweets from TopRank Online Marketing Ticket Giveaway for the 2010 MIMA Summit: @danmonfre: Justin Bieber is NOT performing at this year’s #mimasummit He is being replaced by @garyvee and @baratunde http://tprk.us/mima-2010 @TopRank @panelectric: RT! Help a geek win a seat with the cool kids @TopRank @garyvee@baratunde #mimasummit http://tprk.us/mima-2010 #SinceWereBeingHonest Congratulations! See the Tweets [...]
Categories: Online Marketing Tags: justin bieber, MIMA
Could You Overcome Your Own Resistance to a Deal?
You may want to believe that my strong belief that resolving concerns is different than overcoming objections is a matter of semantics, but it isn’t.
Categories: Sales Blogger Tags: overcoming objections, salesperson