Storytelling in content marketing
If we were to meet at a conference, and I asked you what you do, what would you say? “I am a leading single-source provider of world-class insurance package products.” Probably not. But, hey, I’ve heard people utter totally incomprehensible...
Categories: Trafcom News Tags: trafalgar communications
Do you know the difference between plain audio and a podcast?
This is one of the most frequent questions I hear in workshops and seminars: “What’s the difference between a podcast and any old audio on the web?” Very often we see the words “audio” and “podcast” used interchangeably. Someone may...
Categories: Trafcom News Tags: difference, human voice
How much should you charge for your legal services?
Most lawyer's fees are too low. They don't want to scare off any clients so they quote a rate they think is in the ballpark of what other lawyers charge. As a result, they charge less than they could.
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Categories: Attorney Marketing Tags: apartment vacancy rates, price
It’s Not SEO Anymore, It’s Marketing. Deal With It.
When people learn I’ve recently written a book called Optimize they usually ask what it’s about. I say it’s about optimizing customer discovery and engagement with content. The response I usually get is something like, “Oh, cool. I thought it was about SEO.” Well, in a way optimizing content and customer experiences is SEO. That’s because [...]
Categories: Online Marketing Tags: content, customer life cycle
Keller on Being Bold
"Avoiding danger is no safer in the long run than outright exposure. The fearful are caught as often as the bold." Helen Keller (1880-1968) American humanitarian advocate for the deaf and blind
Categories: All about sales Tags: exposure, kim kardashian
How to network without leaving your office
No, I'm not talking about social media although you can use that as a starting point. I'm talking about the phone. Pick up the phone and call someone you might like to know.
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Categories: Attorney Marketing Tags: Marketing legal services, Networking
Online Marketing Best Practices: Software & Technology Marketing
At TopRank Online Marketing, we work with clients in many different industries each facing a unique set of problems. One of the industries we provide online consulting for regularly is software. Be it network monitoring, healthcare system and hospital software, email marketing, project management, or B2C software, promoting technology solutions has been a part of [...]
Categories: Online Marketing Tags: Software, software email marketing
Speakers: Don’t try to be Steve Jobs
For years, we've heard "experts" advising us to be more like Apple CEO Steve Jobs when we take the stage. In this interview for the Trafcom News Podcast, Shel Israel explains why you should not don a black mock turtleneck...
Categories: Trafcom News Tags: mock turtleneck, podcast
If Goldilocks went to law school
You can't blame us for feeling the stress of our jobs as attorneys. After all, we deal with other people's problems all day long. Some problems have life or death consequences. Others hold us accountable for every word in a fifty page document. A single omission could cost millions.
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Categories: Attorney Marketing Tags: Bowl, bowl of porridge
Social Engagement ROI & the Value of Exchange
How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI? These are pretty common questions in the world of social media marketing. As companies evolve their people, process and technology to attract, engage and inspire customers through content, I think attention on a broader view [...]
Categories: Online Marketing Tags: relationship, savvy customers