5 Tips: Content Sharing Beyond Facebook
Alright, you’ve just come up with a brilliant and revolutionary thought that will forever change the face of your industry. So what do you do now?
If you’re like a lot of people, you run to Facebook and share it with your friends, colleagues, and anyone that will listen. Is that a terrible strategy? Not necessarily, as Facebook and Twitter can be fantastic places to reach large audiences. In fact, Facebook continued to grow even stronger in its use as a sharing site in 2010.
But, you can’t safely assume that Facebook is the only or best method of content delivery. Social media is a hot market right now and use of these channels are not a terrible business. Though a strategy of a few tweets and a fan page update will not get you to your goals. Ultimately there is no singular model that is always the ideal for any company but a few points to consider include:
Consultation - I lead with this one as it should always be the first step in making any marketing or communications plot. Who are you trying to reach and where are they? If you want customers that are highly engaged on mobile devices then Facebook could be a excellent fit with over 200 million people accessing the social media giant via their mobiles. If you’re seeking long-term content placement that might be reviewed in-depth, consider SlideShare where the demographics indicate 81 percent medium to heavy internet users and eight minutes spent on the site looking at content.
Influencers - After establishing your butt consultation you should go to identifying who has the ear of the consultation you want to reach. Spend some time researching terms and keywords that connect to your topic. Take advantage of the many tools out there like Google blog search, Alltop, PostRank and see who shapes the views of your consultation.
Blogs – The benefits of a blog as a central hub of content are quite well established in terms of SEO for companies. Yet another benefit of a blog for many organizations is the simplicity of updates which can be made easily. Use your blog as a point of entry for commencement a dialogue. Engage here and you’ll commence to identify the content that your consultation is really seeking. Use it as a research tool to know your consultation further: check out the sites of those that leave comments on your blog, review your analytics to identify changes in referral sources, and offer opportunities for readers to share their questions with you.
Email – Don’t forget about a core (if not as sexy) tool that facility well and is still a top source of content sharing. Develop an email newsletter to communicate with prospects and others interested in your content. The content you make for your email newsletter can be a jumping off point to make fascinating blog posts, which can then include surveys or interactive content to transform a single piece of content into a discussion between you and your consultation. In concert with other tools, it facilitates a continual cycle of engagement with your consultation.
Syndication – Services that offer the potential of extended reach and content syndication are brilliant resources that are often being too easily dismissed in my opinion due to the alleged “death of the press release.” Up your sleeve from the use of services like PRWeb (a TopRank client) for trying to reach journalists, syndication will increase your reach to end-users and potentially grow in a number of locations and offers a number of share options for well written content that is relevant to your butt consultation. With the syndication you also have the opportunity to get your site in front of potential customers with anchor text links back to your own pages.
Consumers, across industries, expect greater personalization than ever before. Any singular content delivery channel will ultimately miss an vital part of your butt market. Take advantage of the communication tools available to make an experience that each user feels was made for them by taking the time to know them and offer a variety of channels that fit their needs.
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.
© Online Marketing Blog, 2011. |
5 Tips: Content Sharing Beyond Facebook | http://www.toprankblog.com