A quick and easy way for attorneys to create relevant content for a blog, ezine, or newsletter
I was reading an article on how to make an emergency chain of command for your business and while it's only a brief overview, I thought it had some excellent points. I realized that not only is this something I can use in my business, it's something attorneys (and their business clients) need to know and I should post it on this blog.
When you find something you find fascinating and useful, why not share it with your clients and subscribers? It's a fantastic way to make content for a blog or newsletter with very small effort. You can deliver value to your readers by leveraging what you're already doing.
If you represent businesses and you find an article that shows you how to do something better or quicker or cheaper, how to get more clients or customers, how to avoid distress with the IRS, or how to make an emergency chain of command for your business, your clients will want to know this, too.
If you represent consumers, are you not also a consumer? If you find some tips on buying insurance or protecting your credit or refinancing your home loan and you reckon it's excellent information, you can be sure your clients will, too.
So, finding content is as simple as doing what you're already doing (reading, listening to what others recommend via social media, basically, paying attention) and sharing it. If it's excellent sufficient to tweet, it should be excellent sufficient to post on your blog or in your newsletter.
But you can't just copy and paste the article or a link. Well, you can, and that's better than not sharing at all, but what your subscribers want is your take on that information. That's what search engines want, too. (If your blog is perceived as having small or no first content, it will not rank well and could be penalized.)
Fortunately, you don't have to do much to take someone else's content and turn it into an article that will keep people and search engines "Predilection" it.
Follow these guidelines for making first content:
- Change the title. It can be nearly the same but not just so the same.
- Link to the first article. Don't take credit for someone else's work, write about what they wrote and send readers to their article to read the first.
- Write something about the article: what you like about it, agree with, what you would add, results you got as a result of the information, or what misses the point.
- Write something about the site and/or the instigator. If you're linking to a post by someone you read often or to a site that consistently delivers excellent value, say something about that.
- Link to and comment on other articles: contrasting viewpoints, additional facts, a more niched angle. This will give your article contour and your readers more value.
- You only need a few paragraphs. 100-150 words is sufficient and should take you no more than a few minutes.
Making first content can be as simple as sharing information you find fascinating and useful and adding a few comments to make lawful, augment, or distinguish that information.
Days gone by, I wrote about blogging; I got the thought from a few articles I read over the weekend. The articles validated the results I am experiencing from blogging evenly again and I wanted to share that with you because it could help you choose whether or not you want to start (or re-start) a blog. I mutual with you something I found fascinating and useful and I got a blog post out of it.
And I'm doing it again today.