Aurelius on Objectivity and Focus
“The first rule is, to keep an untroubled spirit. The second is to look things in the face and know them for what they are.”
–Marcus Aurelius (121–180)
Roman emperor and philosopher
Sales focus…
Prune. Not the fruit. The verb.
To prune a tree is to remove the branches and shoots that don’t give its progression and vigor. But it goes a step further.
A unhealthy branch or low performing shoot not only doesn’t give the tree – it drains the energy that can be used elsewhere – the energy that can produce more fruit, more flowers, and stronger branches.
When did you last evaluate your sales day activities against what’s most vital to you succeeding (e.g., getting new customers, retaining current customers, driving profitable revenue)?
212 thought: Removing just two diversions from your sales efforts each week eliminates more than 100 distractions throughout your sales year.
Apply that time & energy elsewhere and imagine what it might make.
212 commitment: Prune the diversions. Twice weekly.
(adapted from 212° the extra degree®… what’s 212?)
4 thoughts to better focus.