B2B social marketing: An interview with Eric Schwartzman
Finally, a book about social marketing for business (not just consumer) marketers!
Listen to Eric Schwartzman, co-instigator (with Paul Gillin) of Social Marketing to the Business Customer, talk about how business-to-business companies can use social media to listen to the market, breed leads and build client relationships.
On the Trafcom News Podcast blog you can read the show notes and listen to the podcast interview. Please let me know what you reckon!