B2B social media spend on the rise
I’m always glad when published studies reflect what practitioners are seeing in the market: According to a recent report by emarketer, business-to-business (B2B) spending on social media is poised to jump over the next few years.
In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.
According to emarketer: “B2B participation in social media marketing is steadily increasing, and marketers are commencement to see opportunities to breed quality leads and position themselves as thought leaders in their industries.”
If you work in B2B, are you seeing this trend?