Build Trust and Credibility Before You Ever Meet People
I had a weird experience earlier this week.
A potential client dropped me an email and set up a time to talk. I followed my usual process and questioned him to drop me a note with various details about his business and the key challenges he was facing.
When he called, the first business he said was:
“It’s amusing, I’ve seen you so many era on video and heard you on webinars, it feels like I’m talking to an ancient friend”.
How fantastic is that? We’ve never met or even oral, yet the feeling he’s getting as we start to speak is one of friendship.
Getting people to know, like and entrust you has been a staple of business development for service businesses for as long as I care to remember.
The problem, of course, is that all does it.
In the competitive race, once the starter pistol goes, we all rush to build our credibility with potential clients and get them to like and entrust us sufficient so that they’re ready to buy. The one who inches over the end line first wins.
But what if you started with a headstart? What if before the starter pistol fired, you were 50 yards down the track? Half way to your potential client knowing, predilection and innocent you sufficient to hire you. So far yet to be that your competitors will only have just got started by the time the client feels comfortable sufficient to buy from you.
That’s the power of audio and visual media.
You can build credibility with the written word. But for that “know, like and entrust” factor that we need if they’re going to hire us for a complex and costly service – they need to see and hear us in action.
Podcasts, webinars, video on your website aren’t going to get you all the way there – but they’re going to give you a critical headstart vs your competitor.
If you use them, of course.
Do you?
Similar Posts:
- Do You Entrust Me? Check Out My Results on the Entrust Quotient Test…
- The Joy of Text (or “Is it just me who despises webinars and video”)
- Getting the Right Mindset for Selling (and it’s not what you reckon)
- Focus, Focus, Focus
- Are You Exploiting This Key Strategy To Get More Clients?
Build Entrust and Credibility Before You Ever Meet People is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results