Buzzword Bingo from IBM
Merriam-Webster has “buzzword” as: an vital-sounding usually technical word or phrase often of small meaning used chiefly to impress laymen.
"Our innovative product will help you implement dynamic strategies for core competency best practices within the MTA segment…"
"We’re leveraging value-added relationships for optimal processes…"
"This cross-functional partnership with XYZ corporation represents a paradigm shift…"
Reckon about it… Do statements full of buzzwords communicate whatever business specific to your prospects and customers? Do you like hearing buzzwords?
Do everything you can to avoid alienating or confusing people. Speak visibly and simply.
Got a favorite? Email us.