Posting to two twitter accounts: what do you use?
I have two twitter accounts, one for The Attorney Marketing Center and one for my personal blog (about network marketing and internet marketing). It's more work to have two twitter accounts, but attorneys who want information about marketing their legal services is a completely different market from internet marketers, and thus, two accounts
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Categories: Attorney Marketing, Online Marketing Tags: HootSuite, ping.fm, Social media, social-media-marketing, TweetDeck, twitter
A marketing plan for lawyers–part two
In a previous post, we examined the four steps to creating a marketing plan. You learned that a marketing plan should be simple, and that it is an ongoing process, with most of the planning taking place on a monthly and weekly basis.
You also learned the importance of having a long-term vision statement and annual goals.
Before we move on to discuss monthly planning and daily activities, let's delve a little deeper into the goal setting process.
You also learned the importance of having a long-term vision statement and annual goals.
Before we move on to discuss monthly planning and daily activities, let's delve a little deeper into the goal setting process.
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Categories: Attorney Marketing Tags: credit card balances, Marketing
How lawyers are using social media marketing
Lawyers are starting to use social media in a variety of ways only one of which is marketing. Twitter, Facebook, LinkedIn, and other social networking platforms, make it easy to find prospective clients and referral sources, as well as other opportunities to grow your practice.
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Categories: Attorney Marketing, Online Marketing Tags: networking platforms
A marketing plan for lawyers–a lot simpler than you think
Do you have a marketing plan for your law practice? I'll bet you don't. Most attorneys tell me they haven't had the time to write one and they don't know where to begin.
The good news is it's a lot simpler than you think and you can get the most important part done in about an hour.
Most people think a marketing plan is a detailed, step-by-step blueprint for building their business or practice. Yes, plans like this are written every day, but a complex plan is neither necessary nor effective.
You can't accurately predict what will happen six months or a year from now. There are too many variables. Effective marketing plans are written on the battle field, in real time. As circumstances change, the plan changes, and the plan you start with is almost never the plan that you end with.
Don't get me wrong, a well planned life is a successful life, but most of the planning is done on a shorter time line–month to month and week to week. The planning process has the following elements:
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Categories: Attorney Marketing Tags: writing a vision statement
You wouldn’t be reading this if I didn’t have a blog
I talk to a lot of lawyers who tell me they don't have time for blogging or marketing on the Internet (or any marketing, for that matter). You've heard me say it before, marketing is the most important part of building a law practice.
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Categories: Attorney Marketing, Online Marketing Tags: marketing on the internet
Seth Godin explains how to build a tribe of loyal clients
Seth Godin talks about making your (practice) indispensable:
Categories: Attorney Marketing Tags: Seth Godin
How to get clients by email; the right and wrong approach
I just got an email from a investment company representative that is a classic illustration of the WRONG way to use email to generate new business.
Hi David,
My group wanted to reach out to you to see if you have any interest in our services.
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Categories: Attorney Marketing, Online Marketing Tags: corporate risk manager
Categories: Attorney Marketing Tags: Goal Setting
How to market legal services on Facebook
Facebook is a great place to meet prospects and potential referral sources. With a few clicks, you can find and connect with exactly the kinds of people you're looking for, at no cost whatsoever. The ease with which this can be done, however, too often leads otherwise smart professionals to do things that actually chase prospects away.
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Categories: Attorney Marketing, Online Marketing Tags: Advertising, Don, Facebook, Marketing legal services, networking medium, Social media, Social networking
Categories: Attorney Marketing, Online Marketing Tags: List building, Networking, Referral sources, Social media, Social networking