You’re not thinking big enough. Or are you?
We've all heard interviews of massively successful entrepreneurs who say they had no idea their idea or business would grow as big as it has or go in the direction it did. They simply followed their passion and, like Alice chasing the rabbit, one day found themselves in Wonderland.
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Categories: Attorney Marketing Tags: idea, rabbit one
What to give new clients when they sign up
I hired an attorney recently. After I signed the retainer agreement, he gave me a copy of the agreement and my check. Nothing else. Nor has he sent me anything in the mail or email in the several weeks since.
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Categories: Attorney Marketing Tags: information, retainer agreement
The best way to deal with things you don’t want to do
In "6 Ways to Tackle Boring or Irritating Tasks," the author presents common sense tips for handling unpleasant tasks. I use several of these tips myself. For example, when I have to make a call I don't want to make, instead of thinking about it or putting it off (and thinking about it) I simply grab the phone and dial the number. By doing it as soon as possible I avoid unnecessary anxiety and I get the job done.
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Categories: Attorney Marketing Tags: Time, unnecessary anxiety
Do you have more than one twitter account? If so, why?
Do you have more than one Twitter account?
This author thinks we should have several, for each of the many roles we play in life. Inasmuch as we cannot "group" our Twitter conversations in the same way we can on Facebook or Google+, he may have a point.
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Categories: Attorney Marketing Tags: professional relationships, twitter
Are you ignoring prospects who don’t have a computer or smart phone?
There are billions of people in the world who aren't able to read this.
No, not attorneys, although I'm sure there are still a few who haven't evolved into the 21st century. But they aren't my target market.
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Categories: Attorney Marketing Tags: paper business cards
What I learned in the fourth grade about marketing legal services
After my post, "What to say when someone asks, 'What do you do?"' I read an interesting take on the issue at The Non Billable Hour. In, "The Haiku of What You do," Matt Homann suggests crafting your answer using Haiku.
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Categories: Attorney Marketing Tags: Haiku, personal injury attorney
What to say when someone asks, “What do you do?”
The next time someone asks you what you do what will you say?
"I'm a lawyer"?
That doesn't say very much, does it? It's a good way to clear the room, however.
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Categories: Attorney Marketing Tags: personal injury lawyer, Someone
David Allen on how to handle distractions
I thought you'd enjoy this short video by David Allen, the "Getting Things Done" guy himself.
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Categories: Attorney Marketing Tags: distractions, Guy
How to read more and get more out of what you read
Attorneys read a lot. Still, there's always more we want to read, if only we had the time.
I was reading an article, yesterday, "7 Tips for becoming well-read," and it has some good tips for reading more, things like starting small (e.g., 15 minutes during lunch) and minimizing distractions. But I didn't think the tips went far enough so I came up with my own:
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Categories: Attorney Marketing Tags: mortimer adler, Time
“What can I do in the next two minutes to grow my law practice?”
I know, you're busy. I also know you have lots of ideas for getting more clients and increasing your income that you aren't doing. You're so busy with work, there's no time for anything else. But actually, there is.
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Categories: Attorney Marketing Tags: little snippets, Marketing