Save time and reduce mistakes with form letters
I suspect that as much as one third of the mail and email messages you send each week are routine responses or messages. Inquires are answered, new clients information is transmitted, newsletters are mailed. You probably have some of these saved as form letters. You may also store snippets of text you use frequently, ready to copy and paste into your outgoing messages.
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Categories: Attorney Marketing Tags: incoming mail, Time
Networking 101: What Do I Do After I’ve Made a New Contact?
An attorney emailed and asked:
"Last week, I met a man who is the head of the [an influential association]. Good contact. I sent him an email saying nice to meet you, he responded likewise and hopes to see me around. Now what?"
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Categories: Attorney Marketing Tags: isn, networking 101
Dear Attorney: Would You Hire You?
I've been conducting free consultations with attorneys who want to earn more and/or work less. I'm pretty quick at getting to the heart of the matter, but since we have just a few minutes together, I've asked each attorney to answer a few questions before we speak. One of those questions is, "What are your strengths?"
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Categories: Attorney Marketing Tags: staff, weekend retreats
Prioritizing tasks: what do I do first?
Many productivity experts today avoid using the term "time management" because in truth, we cannot manage time. The only thing we can manage are our priorities.
If you have a list of tasks ("todos") that's longer than Joe Biden's gag reel, you may be wondering how to prioritize that list so that you get the most important things done.
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Categories: Attorney Marketing Tags: MITs, productivity experts
Three ways to get clients to hire you NOW
I just spoke to an attorney who sent his list an article about the importance of getting their Will prepared. He later spoke to some of them and they said they enjoyed the article and acknowledged that they needed to get their Will prepared or updated. When he asked them to book an appointment, they made excuses.
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Categories: Attorney Marketing Tags: article, persuasiveness
How to write an article in ten minutes or a book in two hours
One way to write more articles, reports, blog posts, or anything else, is by writing faster. One way to write faster is to dictate and record your thoughts and then have them transcribed.
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Categories: Attorney Marketing Tags: article, target audience
The problem with most consumer law practices
Most consumer oriented law practices have a big problem. Lawyers who practice family law, bankruptcy, criminal defense, estate planning, personal injury, real estate, and other areas, have a preponderance of "one time" clients. Once the initial case or engagement is completed, the attorney gets no additional revenue, or at best, very little.
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Categories: Attorney Marketing Tags: estate planning services
Why attorneys need to drink more booze
My wife once told me I needed to drink more alcohol. She said I was too uptight and needed to loosen up.
She wasn't serious (about the alcohol part) but I had to admit she had a point. Attorneys can be pretty serious folks at times.
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Categories: Attorney Marketing Tags: personal development courses, stick
Apps for lawyers: do you really need one?
If you have a smart phone, the chances are you've seen more than a few law firm apps coming through the app store. A lot of law firms are getting them and you may be tempted to do the same. With all the smart phones out there, it's got to bring you some business, right? Hey, even one new client will pay for the app.
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Categories: Attorney Marketing, Online Marketing Tags: law, personal injury lawyers
The paperless law office: what’s the big deal?
I like the idea of going paperless. I think most people do. Millions of people have opted for paperless billing and banking, reducing the paper and clutter in their lives and saving on postage and fees. Millions more are investing in scanners to eliminate paper that resides in their closets and file cabinets.
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Categories: Attorney Marketing Tags: file cabinets, law