Effortless Influence: How to Master the Art of the Sales Story (webinar replay available until Jan 30th)
Many thanks to everyone who joined me and Daniel Levis on Thursday for Daniel’s “Effortless Influence” webinar on crafting and using sales stories to break down resistance and persuade without being pushy. In the words of one webinar attendee who made this comment live.. “Don’t read this out, but this is effing sweet” I’ve got [...]
Effortless Influence: How to Master the Art of the Sales Story (webinar replay available until Jan 30th) is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: jay abraham
Need Something Interesting To Write About? Try This.
My core marketing strategy is to produce valuable content to showcase my expertise and build relationships with potential clients long before we ever meet. And whether it’s blog posts, longer articles, podcasts or videos – the core challenge for anyone following such a content strategy is coming up with interesting stuff to “write about”. In [...]
Need Something Interesting To Write About? Try This. is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: Marketing Professional Services
The Rise of Cynicism and Suspicion (and what to do about it)
Do your eyes roll whenever you get yet another email or see yet another ad claiming they can “bring you a flood of clients”, “double your conversion” or “take your business to the next level” (I’m not even sure what that last one means, but I see it a lot). Me too. One of the [...]
The Rise of Cynicism and Suspicion (and what to do about it) is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: cynicism, sales letters
The Twin Track Strategy For Startup Professional Firms
One of the stories I hear the most often from struggling solo professionals or small firms is that they did well for a couple of years after starting up and then just kind of plateaued. Usually what’s happened is that work came in easily in the early days. Ex clients and colleagues heard they were [...]
The Twin Track Strategy For Startup Professional Firms is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: external indicators, Work
The Magnificent Seven Ride!
Are you part of a mastermind group? If you are you’ll know they can be incredibly valuable to your business. You get helped (and challenged) by a team of other business people with complementary skills to your own. I’m part of a couple of mastermind groups and I credit them with triggering some of the [...]
The Magnificent Seven Ride! is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: News
Win a Free Website
** The competition is over – the winner was Rob Worth of Worth Solutions – congratulations Rob ** As you know from my many blog posts on the subject, for me your website is probably your most important marketing asset. In my Client Attracting Websites course, I show you how to develop your own site [...]
Win a Free Website is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: core website
How I Escaped My Certain Fate…
Over the holidays I’ve been reading comedian Stewart Lee’s How I Escaped My Certain Fate which chronicles his rise, fall and rise again in the world of stand up comedy. As well as being a pretty funny book, it contains a huge marketing lesson for all of us. Lee was part of double act Lee [...]
How I Escaped My Certain Fate… is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: comedy, jerry springer the opera
Free Webinar: Get More Momentum
2012 will be a make or break year for many businesses. The economy looks set to remain stagnant at best, and clients are still tightening their belts and putting pressure on their consulting, coaching, training and other professional support. Yes despite this, some firms are getting their best results ever. They’re growing and gathering momentum [...]
Free Webinar: Get More Momentum is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: Momentum, momentum strategies
Should You Outsource Marketing And Business Development?
A little while ago Lee Frederiksen of Hinge Marketing posed the question “Should you outsource online marketing” on my Rainmaker Network Linkedin Group. I hear a similar but broader question asked frequently: “Should I outsource marketing?” or “can’t I just hire a business development guy to handle it all?”. It’s not surprising really – frustrated [...]
Should You Outsource Marketing And Business Development? is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: business, ford harding
The Truth About Email
“Email is dead” “Everyone’s using social media. No one reads emails these days” “People are sick and tired of more and more email. They’re overwhelmed” Have you heard comments like this recently? Me too. It’s tempting to believe them and focus more on other ways of communicating. Except for my business, email seems to be [...]
The Truth About Email is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: marketing metrics, text