Reducing Switching Costs: A Key Strategy for Accounting and Other “Ongoing Service” Providers
I exchanged a few emails last week with Direct marketing legend Drayton Bird (how’s that for a name drop!). I helped Drayton out with a little bit of advice when he wrote his huge book on Direct Marketing for Lawyers, and we were discussing the differences in business development for lawyers vs accountants. Apart from the differences [...]
Reducing Switching Costs: A Key Strategy for Accounting and Other “Ongoing Service” Providers is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: sad truth, Service
Social Media vs the Lawyers: The Case of Chris Cardell
There’s an interesting little storm brewing over here in the UK. There’s a fairly well known business guru here called Chris Cardell. He does seminars for small business owners and has online membership clubs etc.. I can’t comment on the quality of his work as I’ve never bought any of his stuff – however you can [...]
Social Media vs the Lawyers: The Case of Chris Cardell is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: chris cardell, scam
Authority Marketing: The Essentials
In recent posts I’ve been musing over the concept of Authority Marketing. After my last post where I talked about the benefits of establishing authority, one reader rightly posed the question: “what’s the difference between authority and expertise?” It’s a good question. We all feel intuitively that authority implies something more than expertise – but it’s [...]
Authority Marketing: The Essentials is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: expertise, target clients
Free Teleseminar on Selling Consulting Services
Many thanks to Mike for a great call. For those who signed up, you can listen to a recording of the call by clicking here Mike Schultz and John Doerr have re-opened the doors to their Selling Consulting Services online training program. I’m a member of the site as part of the first cohort of “trainees” – [...]
Free Teleseminar on Selling Consulting Services is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: Consulting, pushy salesperson
How to Get More Clients Online – Survey for Free Training
Here’s a chance to bag some free training on how to get more clients using online approaches – your website, social media, etc. As you’ve probably noticed, I’m a big fan of using the web to get clients for professional service firms and independent professionals. I currently get over two thirds of my clients via the web. [...]
How to Get More Clients Online – Survey for Free Training is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: more clients online, News, survey
Linkedin Profiles – My Shocking Findings
Last night I was finalising a training course I ran today on Linkedin. I was having a quick look round at people’s profiles for good/bad examples – and what I saw shocked me. First a little bit of background: In my landmark post 10 Linkedin Tips for Professionals (still showing on page 1 of google for “linkedin [...]
Linkedin Profiles – My Shocking Findings is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: shocking findings
Mastermind Power!
You may have noticed a flurry of activity here at Get Clients – including the release of my ebook on How to Get More Referrals and the creation of a new video on getting more clients in less time which you get when you sign up for the newsletter. What’s been powering all this activity in [...]
Mastermind Power! is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: mastermind group, News
Think Like a Fish
Legendary copywriter Gary Bencivenga tells an insightful story about Long Island fisherman Captain John Rade. Rade was a rod fisherman who out caught all other fishermen day-in, day-out. In his little motorboat he’d put out to sea and regularly come back with a bigger haul than boats with dozens of fishermen on them. A local journalist interviewed [...]
Think Like a Fish is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: Fear, gary bencivenga
Win Clients With Presentations and Seminars: A Get Clients Video Tip
This latest Get Clients Video Tip is about how to use presentations and seminars to win clients for your consulting, training, law, accounting or other professional business. Feedback appreciated – either here or on Youtube – thanks! Ian Similar Posts:How To Get More Referrals Part 2: A Get Clients Video Tip How To Get More Referrals: A Get Clients [...]
Win Clients With Presentations and Seminars: A Get Clients Video Tip is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: Tip, video tip
An Irrational Fear of Worms…
I’ve just been watching some of the free videos Dov Gordon is giving away as part of the product launch of his upcoming Alchemist Entrepreneur course. I’ve found the second video (“How to Win Your Customer’s Hearts by Reading Their Minds.”) to be particularly appropriate for those in the professions – in fact, the first case [...]
An Irrational Fear of Worms… is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: alchemist entrepreneur, Business Development Mindset