What’s Your Step #2?
Would you like to grab a coffee some time to discuss how we might be able to help each other out? No. How about we meet up and we can talk about how we might be able to support your business? No. Could I schedule a short meeting with you where we can find out [...]
What’s Your Step #2? is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: instant gratification, Step
Obliquity and the Branson Effect
“The most profitable companies are not the most aggressive in chasing profits. The wealthiest men and women are not the most materialistic. And the happiest people do not set out to pursue happiness.” I was speaking at a conference in London recently and stayed at the Hilton in Islington. I had nothing to do the [...]
Obliquity and the Branson Effect is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: authority, John Kay
How Productivity Tools Destroy Your Productivity
I love gadgets. I’ve bought every sort of smartphone right from the Treo through Windows smartphones to my shiny new iPhone 4. And I love tools too. I must have bought every available to-do manager on the market. So with all these productivity tech and tool purchases you’d have thought I’d become more productive, right? [...]
How Productivity Tools Destroy Your Productivity is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: electronic stimulation, Time
Charles Green Interview
Charles Green, leading authority on Trust in Business explains how he found his niche and grew his reputation. This is the second in a series of interviews with leading authorities and experts from the world of consulting and coaching. Charlie is recognised globally for his expertise on Trust – yet as he explains in the [...]
Charles Green Interview is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: authority, john seddon
Tom Searcy Interview
Tom Searcy explains how he established himself as an authority in the field of Winning Big Sales. This is the first in a series of interviews with leading authorities and experts from the world of consulting and coaching. The purpose of the interviews is to identify how they established themselves as authorities in their fields. [...]
Tom Searcy Interview is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: apologies in advance, authority
The SACI Principle
When I was developing the Client Breakthrough mini video training course (still available free by clicking here) I put in a tiny little section on what I call the SACI principle. I have to admit, at the time it was pretty much an afterthought. A few minutes of filler I thought. But the feedback I [...]
The SACI Principle is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: course, silver bullets
Accelerating Expertise – Part 1
In my posts about Authority Marketing I talk about the power of establishing yourself as authority in your field. It’s common sense really: when you’re viewed as an authority, you’re the default “go to” person for the difficult, challenging problems your clients have. You’re the benchmark. And you’ll command the high fees that being the [...]
Accelerating Expertise – Part 1 is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: concert violinist, expert
Expertise Driven Selling
I’ve been reading Mike Schulz’s excellent free report on the “New Rules of Selling Consulting Services in 2011″ (to get a free copy, click here). One of Mike’s points is that to succeed in selling consulting (or other advisory services like coaching, training, accounting or law) you need to set the agenda. It’s no longer [...]
Expertise Driven Selling is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: client, impact issues
Make 2011 a Breakthrough Year for Your Business
2010 was a great year for me. And it was one where thanks to a lot of factors but particularly my regular email newsletter and free Client Breakthough course, I got to know an awful lot of solo professionals and small firms. I met, spoke to and swapped emails with a huge number of extremely [...]
Make 2011 a Breakthrough Year for Your Business is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: business 2010, year
How I Get Over 70% Of My Clients From My Website
Of all the things I teach about marketing and business development, the thing most people are interested in is “how do you get so many clients via your website?“ And it’s a good question to ask. The web is a fantastic equalizer – allowing small businesses like you and me to match and beat our [...]
How I Get Over 70% Of My Clients From My Website is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: Get Clients Online