4 Step Content Marketing Framework for Start-Ups
Thousands if not tens of thousands of new companies are formed every month in the U.S. and one of the most common problems to be solved relates to creating awareness, interest and motivation to buy. Is buying Google AdWords, throwing up a blog and a Facebook Fan page the answer? What about sending out Tweets, [...]
Categories: Online Marketing Tags: content, target customers
A-to-Z Internet Marketing News: Bloggers Beware, Google Trust, Mobile SEO, New Twitter, SMBs Heart SEO
New Report on B2B Content Marketing for 2012: This week started off right with the new report (pdf) from Content Marketing Institute and MarketingProfs: ”B2B Content Marketing: 2012 Benchmarks, Budgets & Trends”. The report offers a great mix of insight into most and least effective content marketing tactics, social media tools, measurement, budgets and compelling data points [...]
Categories: Online Marketing Tags: Marketing, search engine optimization
How to get more clients from cases you don’t handle
I'm sure you read the story about the blogger in a defamation case who got hit with a $2.5 million judgment because, the judge said, she is not a journalist and was not protected by the state's shield laws.
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Categories: Attorney Marketing, Online Marketing Tags: Advertising, Blogging, Increase your income, Leverage, List building, Marketing legal services, Networking, News, Publicity, referrals, Relationship marketing, social-media-marketing
5 Email Marketing Tips for Increased Open Rates
Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact, eMarketer reports that 97% of small businesses use email marketing to connect with customers. There are many aspects that make up an effective email marketing program, but today I’ll focus on how marketers can increase their campaign open [...]
Categories: Online Marketing Tags: email, good first impression
Customer Life Cycle & Content Marketing – Where Do You Stand?
Readers of Online Marketing Blog know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship (customer life cycle marketing). A lot of commentary in the SEO world over the past few years has been about moving levers via site architecture / code / server / [...]
Categories: Online Marketing Tags: customer, customer life cycle
20 Social Media Marketing Do’s & Don’ts
It is no longer a question of IF companies should execute a social media strategy. The question for most companies is HOW to best execute a meaningful and engaging approach that generates results. With so many social media marketing options available, marketers must also decide best practices and what tactics to avoid. We all make [...]
Categories: Online Marketing Tags: Marketing, true interaction
Where Does SEO & Social Media Optimization Fit Within Your Company? Hint: It’s Not All About Marketing #optimize
When most people think of search engine optimization for a company, it’s usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting new customers and revenue. However, I think looking at SEO and optimizing social media solely as a marketing function is like looking [...]
Categories: Online Marketing Tags: search engine optimization
A-to-Z Internet Marketing News: Google Redesign, Cyber Monday, Speed Linking, Self Serve Twitter Ads, Damn Humans
[Note: If you click on the "more" tab in the presentation above and select "autoplay" it will eliminate the need for clicking through the entire presentation] As I’m sure you’ve noticed we’re trying something a little different this week. Lee tasked me with creating a weekly news round up to share on the TopRank Blog. [...]
Categories: Online Marketing Tags: dollar threshold, online
5 Tips For More Effective B2C Internet Marketing
Compared to B2B companies, businesses that serve consumer audiences are typically focused on a much shorter sales cycle due to the cost and nature of the purchase. They are searching for a one stop sale. B2C companies typically target a single decision maker or customer segment instead of multiple decision makers and influencers. As a [...]
Categories: Online Marketing Tags: interaction rate, Marketing
5 Key Questions on Social Media, Content & SEO
A few weeks ago, @aknecht and @SocialMichelleR had me on their #socialchat and as I am prone to do, I ask for questions in advance and try to answer them so when the actual Twitter chat comes, I’m ready with robust content and links instead of thinking of everything on the fly. The result is a richer [...]
Categories: Online Marketing Tags: SEO, st paul pioneer press