BFF’s for Increased Online Marketing Reach? PRSA Digital Impact Conference Keynote
Can BFF’s lead to more effective marketing? That’s the topic of discussion for the PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, vice president of technology communications for Facebook. Before going to Facebook, Caryn explained that she ran an agency, however she talks about having felt like a mechanical bunny always chasing something and not [...]
Categories: Online Marketing Tags: impact conference, information
2012 Social Media Marketing Industry Report
While the speculation, pontification and monetization of social media is reaching momentum of tsunami proportions, many businesses looking for practical advice are asking, “Exactly how are marketers using social media to grow their businesses?” Michael Stelzner from Social Media Examiner has posed that same question and others like it to a sample of marketers on the front lines [...]
Categories: Online Marketing Tags: B2B vs. B2C, Marketing
Digital Convergence: Marketing & Public Relations #PRSADIConf
Since 2004 or so when I started this blog, I’ve been promoting the convergence of SEO and public relations, especially through press release optimization. Shortly after, that focus has shifted to emphasize the intersection of search, social and content. In fact, here’s a post from 2006 on social media, SEO & PR. Winds of Change. [...]
Categories: Online Marketing Tags: content, target audiences
Facebook Timeline: What Are the Changes for Brand Pages?
Note from Lee: Please welcome this guest post from Sara Duane-Gladden, of TopRank Online Marketing’s copywriting team. Facebook is changing again. That never happens, right? For regular users like me, it seems as if there is something new happening at the social network every day. Facebook Timeline is probably one of the most significant, though, [...]
Categories: Online Marketing Tags: business page, page
Online Marketing News: Facebook Timeline is Here, State of the News Media, Google Cracks Down
Small Businesses Increase Online Marketing Efforts This video from AT&T Business provides great insight into online marketing trends for small businesses. What you’ll learn: User preferences Network Growth Online Marketing Tactics News You Can Use “Don’t Dread Tomorrow’s Mandatory Switch to Timeline, Study Shows It’s Good for 95% of Facebook Pages” March 30 marks the [...]
Categories: Online Marketing Tags: dread tomorrow, Marketing
Smart marketing by a smart lawyer
Yesterday, I was interviewed live via a new video broadcast service, Spreecast. The interviewer was my friend and fellow attorney, Mitch Jackson. The subject was using Evernote in a law practice and my Evernote for Lawyers ebook. You can watch the replay here.
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Categories: Attorney Marketing, Online Marketing Tags: practice, smart lawyer
Practical Tips to Make Your Blog More Useful & Interactive
It’s amazing how a meme can turn into a stream of content when it resonates well with a community. Recently I was sent a set of interview questions and one of the questions asked about building blog community. I took my response to that one question and turned it into a blog post, “How to [...]
Categories: Online Marketing Tags: content, content repurposing
#MNAMA Optimize Your Online Marketing – Customers Over Keywords
The word “optimize” has been a staple concept for SEO professionals and online marketers for many years. While SEO is one of the most effective online marketing tactics for customer acquisition, there’s a lot of misinformation and outdated opinions about the role of optimization with internet marketing. Our CEO at TopRank Online Marketing, Lee Odden, [...]
Categories: Online Marketing Tags: american marketing association
If I could use only ONE marketing tool
I started this post intending to make the case in favor of email as my favorite marketing tool. There's no question that it is one of the most effective ways to deliver messages to people who can hire you or refer someone who can. It's (almost) free, almost everyone has an email address, and email is still more popular than social media.
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Categories: Attorney Marketing, Online Marketing Tags: email, favorite marketing
Linkbuilding Like a Nerd #SESNY
Linkbuilding has to be one of my favorite aspects of SEO. All too often people use the analogy of linkbuilding being a popularity contest. As someone who views linkbuilding in a somewhat different light – and as someone who was considered by only his parents as ‘cool’ – I think it’s time to put that [...]
Categories: Online Marketing Tags: Link Building, linkbuilding, Search Engine Strategies, SEO, SES-NY