Online Marketing News: Left vs. Right Brained Marketers, A Better User Experience, Management: Think Twitter, Growing Beyond Keywords
What Are Social Channels Good For? Sure you’ve setup your company profiles and pages on social media. However, do you know what channels are best used for which type of interaction? This infographic by Grovo shares some great insight into specific uses for many of the popular social media platforms. Did you know? 40% of [...]
Categories: Online Marketing Tags: btob magazine
Video Interview: Social Media Marketing at GM – Charlotte Blank, Manager of Social Media
At the recent Online Marketing Summit in San Diego I caught up with Charlotte Blank, Manager of Social Media at General Motors to talk about digital marketing. In this short interview I asked Charlotte a few fundamental questions about digital and social media marketing related to customers: 1. How does GM segment digital marketing activities [...]
Categories: Online Marketing Tags: crowd interview, Marketing
Better Content Marketing for Improved Social Engagement: Michael Stelzner
In 2009 Michael Stelzner (@mike_stelzner) decided to run an experiment. He wanted to see if he could repeat his previous success in a new industry. That experiment led to the launch of Social Media Examiner in October of that same year. Michael had been well known in the whitepaper industry and joked “I went from [...]
Categories: Online Marketing Tags: stelzner
Essential Resources on Social Business for Online Marketing
Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business. As companies work to figure out what role social media will play with external marketing [...]
Categories: Online Marketing Tags: business, david armano
Online Marketing News: Pinterest’s Sneaky Tactics, Keeping Leaders Honest, 100 Million Videos Watched Per Day
How Social Media Keeps Leaders Honest David Jones of Havas and Mashable CEO Pete Cashmore recently sat down to talk about the responsibilities of the leaders of today to respond to social media, and how it holds them accountable. “Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad” Recent comments made by [...]
Categories: Online Marketing Tags: storytelling lessons
How to get more clients with joint venture marketing
John Jantsch shared a great marketing idea today and he used attorneys as an example. The idea is to get together with other professionals and businesses who target the same market you do and create a content-filled blog as a resource for that target market.
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Categories: Attorney Marketing, Online Marketing Tags: joint venture marketing, site
Good Content Marketing vs. Great Content Marketing: Learn the Difference From Joe Pulizzi #OMS12
If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and [...]
Categories: Online Marketing Tags: Joe Pulizzi, Marketing
Innovative Search Features Drive Engagement – Paul Vallez #OMS12
Paul Vallez admits that when he started at HP less than a year ago he had just come from Ask.com and was pretty cocky about what he knew. Vallez also shares that he wasn’t very open to new ideas and wanted to step into his new position at a big brand and immediately demonstrate value. What was [...]
Categories: Online Marketing Tags: vallez
#Optimize This: Online Marketing Summit 2012 Presentation
I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO. My post last Thursday “Are [...]
Categories: Online Marketing Tags: Marketing, sunny san diego
Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic
Facebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & [...]
Categories: Online Marketing Tags: online marketing strategy, search