Trafcom News

Content marketing for your small business

First in series You have a website for your small business. Your site may even be optimized for search. And yet, when prospects use their favourite search engine to find a business in your category, you’re on page 7. Or...

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How to get started with content marketing

Third in series Links to previous posts in this series: Content marketing for small business Content marketing defined Let’s assume that you have a marketing plan for your business, and you’d like to add content marketing to your existing programs...

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Recap of “Optimize your LinkedIn presence” with Anita Windisman

If you missed our IABC/Toronto Professional Independent Communicators meeting last night, here's a quick recap of the Tweets of Anita Windisman's excellent presentation on how to use LinkedIn for business. [View the story "Optimize your LinkedIn presence, with Anita Windisman"...

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Can a 20-something be a social media expert?

At last night’s IABC/Toronto Professional Independent Communicators (PIC) meeting, Anita Windisman did a terrific presentation on LinkedIn, which I’ve blogged about here. In reviewing the tweets generated during Anita’s session, I noticed a single criticism: Great networking & presentation at...

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Content marketing defined

Second in series In the previous post I talked about the importance of content marketing for small businesses. Much of this is true for medium-sized businesses too. Heck, large brands use content marketing, but they often have large agencies to...

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Podcasting answers: What’s the maximum number of guests for a podcast?

Part of the series of answers to students’ podcasting questions. For more about this series, read this post. Question from Andrew P. What number of guests is considered to be too many in a single podcast? Also, how do you...

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Podcasting answers: What do podcast listeners value?

Part of the series of answers to students’ podcasting questions. For more about this series, read this post. Question from Neha M. My question is based on Trafcom News Podcast 82: Five tips for podcasting success. Apart from the niche...

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Podcasting answers: Reading a script naturally

Part of the series of answers to students’ podcasting questions. For more about this series, read this post. Question from Austin W.: When reading a script for a podcast, or any sort of recording for that matter, I tend to...

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Podcasting answers: Getting good audio quality without expensive equipment

Part of the series of answers to students’ podcasting questions. For more about this series, read this post. Question from Hilary R: In Trafcom News Podcast 83, you list four things to get the best audio. One of the things...

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Students’ questions about podcasting: How can you sound like you’re in the same room?

Last week I spoke at my friend Joan Vinall-Cox’s Documentary Scripting class at the University of Toronto (Mississauga). In the Q&A session, I answered many of the students’ questions about podcasting, but there wasn’t time to cover everything. So I’ll...

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