Trafcom News

Podcasts work nicely with other marketing collateral

Over the last few years, I’ve become convinced that audio content, including podcasts, can help businesses to build value, cultivate relationships and gain new clients. In the B2B world, a podcast can allow you to trim the sales cycle, because...

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How to write a podcast script

Yes, it is possible to write a tightly crafted script for a podcast. I’d like to encourage you NOT to do this, but I know that in some situations, circumstances require a script. For example, in a few organizations, every...

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Let’s not discount plain-old audio

Many of us in the social media space wince when people use the word “podcast” to refer to any old audio file. In my presentations, I like to point out that what distinguishes a podcast from other audio is the...

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Five ways to kill your podcast

Focus just on technology Hey, you have a condenser microphone and a copy of Adobe Audition. That’s wonderful. But what is your podcast about, why are you doing it and who is your intended audience? Have you planned your first...

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12 reasons to podcast

As someone who has been producing audio since 2003, I consider podcasts part of my natural way to communicate. When people ask me about the value of adding audio to the communications mix, I start with these 12 benefits of...

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Back by popular demand: Podcasting 101 for Communicators and Marketers

Ask and you shall receive. Several blog readers have asked for this Webinar, so here we go… In this free Web-based seminar you’ll learn what podcasting is all about, including: how organizations are using podcasts for internal and external communications;...

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Do you listen to podcasts? Please take our survey!

My friend Adele McAlear kindly invited me to work with her to develop a survey of podcast listeners and producers. We’re looking to gain insight into the preferences of podcast listeners. For example, we want to know what makes up...

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Wildly successful book series started as a podcast

My friend Terry Fallis, a PR pro and novelist, originally made his first novel, The Best Laid Plans, available as a podcast a few years ago. Each week, as he’d read a fresh chapter, his fan base grew. That self-published...

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Do you think you know LinkedIn?

Even if you’re a regular LinkedIn user, I’ll bet you’ll learn something new from LinkedIn maven Chuck Hester. In this 17-minute episode of the Trafcom News Podcast, Chuck shares advice for making the most of LinkedIn as a business network....

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How to use Delicious

I promised my friend Les Potter that I would show him how to use Delicious, the social bookmarking service. Then I decided to show everyone. If you’re not already using Delicious, I hope you will be after watching this short...

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