My IABC world conference adventure
At last. Here's my report on the International Association of Business Communicators (IABC) world conference, held in Toronto June 6 to 9. Toronto Photo Walk Sunday morning was gray and drizzly, but the Toronto Photo Walk was a go. With...
Categories: Trafcom News Tags: IABC, IABC world conference
Lies, damned lies and statistics about podcasting
Follow-up to the IABC world conference Thanks to all who attended my presentation at the IABC world conference in Toronto (Integrating multimedia into your social media campaign, now available on SlideShare). While I have answered all the questions sent to...
Categories: Trafcom News Tags: Annette Martell, Craig, Edison, IABC, IABC world conference, Jennifer Houston, Katie Delahaye, Podcasting, San Diego, Social media, Toronto, Veronica Hope, veronica hope hailey, William Amurgis
See you at the IABC world conference?
Hey, we Toronto-area folks get to save on airfare this year! The International Association of Business Communicators (IABC) world conference is right here, next week, June 6 to 9 at the Sheraton Centre. This is the annual event where communication...
Categories: Trafcom News Tags: Communication, IABC, IABC International Conference, IABC world conference, international association of business communicators, PR, Toronto
Don’t show me your first draft
When I was doing my post-grad certificate in magazine journalism at Ryerson University, I remember slaving over the first assignment for our writing class. Everyone was eager to hand in something really good to our teacher, Wendy Dennis, a contributing...
Categories: Trafcom News Tags: Art of writing, Conference podcasting, content, Employee communications, Jim Long, Marketing, New Jersey, Podcasting, PR, Steve, Steve Lubetkin, Toronto, Wendy, Wendy Dennis
Want to know about internal podcasting?
In just under 30 minutes, this podcast gives you an overview of podcasting inside organizations – why and how. I first reported on this subject in March 2007 in Trafcom News Podcast 53. This new episode is bigger and better!...
Categories: Trafcom News Tags: Employee communications, podcast, Podcasting, Social media, Trafcom News podcasts
What I learned at school last night (advice to comms students)
I had a great time last evening at the University of Toronto Mississauga campus, on a panel for Communication, Culture & Information Technology (CCIT) students. The panel was part of a networking event for mostly third- and fourth-year students. We...
Categories: Trafcom News Tags: Brendan Shaw, Chrissy Newton, Conrad Muan, Darin Bristow, Dodge, Face-to-face, Jason Hashimoto, Michael Willems, PR, Social media, twitter, university of toronto mississauga, Work
Missed Podcamp Toronto? Watch the videos!
If you missed Podcamp Toronto 2010, don't worry. Thanks to the work of the wonderful volunteers, you can watch the sessions on video. Check them out. Soon audio versions of the presentations will be added too. As soon as I...
Categories: Trafcom News Tags: audio versions, Podcamp, Social media, Toronto, Video
Business planning for independents
Whenever I’m invited to see a “business planning expert” speak, I admit that I’m usually quite cynical. Too many times I’ve just heard a bunch of platitudes or generalities. That’s why I was so pleased with a presentation by Judi...
Categories: Trafcom News Tags: Hughes, IABC, IABC Toronto, Judi, Marketing, Toronto
Twitter has changed how I watch TV
I’m not a big consumer of television. A few favourite shows capture my attention: House and Modern Family among them. Others, like Mad Men, I watch on DVD. But in the past year or so I’ve found myself compelled to...
Categories: Trafcom News Tags: Bonnie Dean, Current Affairs, Dave Jones, Jian Ghomeshi, O Canada, Television, twitter, Using technology, Vancouver, vancouver winter olympics, Winter Olympics
Social media case studies online
Tod Maffin has put together a terrific resource for people interested in social media tactics in action. Check out Case Studies Online, now in beta testing. I like the feature that allows you to search by demographic or industry or...
Categories: Trafcom News Tags: Blogs and RSS, Customer service, Employee communications, Marketing, Podcasting, PR, Social media, twitter, Using technology, Video