Trafcom News

How to write a podcast script

Yes, it is possible to write a tightly crafted script for a podcast. I’d like to encourage you NOT to do this, but I know that in some situations, circumstances require a script. For example, in a few organizations, every...

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Let’s not discount plain-old audio

Many of us in the social media space wince when people use the word “podcast” to refer to any old audio file. In my presentations, I like to point out that what distinguishes a podcast from other audio is the...

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Five ways to kill your podcast

Focus just on technology Hey, you have a condenser microphone and a copy of Adobe Audition. That’s wonderful. But what is your podcast about, why are you doing it and who is your intended audience? Have you planned your first...

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12 reasons to podcast

As someone who has been producing audio since 2003, I consider podcasts part of my natural way to communicate. When people ask me about the value of adding audio to the communications mix, I start with these 12 benefits of...

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Back by popular demand: Podcasting 101 for Communicators and Marketers

Ask and you shall receive. Several blog readers have asked for this Webinar, so here we go… In this free Web-based seminar you’ll learn what podcasting is all about, including: how organizations are using podcasts for internal and external communications;...

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Do you listen to podcasts? Please take our survey!

My friend Adele McAlear kindly invited me to work with her to develop a survey of podcast listeners and producers. We’re looking to gain insight into the preferences of podcast listeners. For example, we want to know what makes up...

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Wildly successful book series started as a podcast

My friend Terry Fallis, a PR pro and novelist, originally made his first novel, The Best Laid Plans, available as a podcast a few years ago. Each week, as he’d read a fresh chapter, his fan base grew. That self-published...

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Do you think you know LinkedIn?

Even if you’re a regular LinkedIn user, I’ll bet you’ll learn something new from LinkedIn maven Chuck Hester. In this 17-minute episode of the Trafcom News Podcast, Chuck shares advice for making the most of LinkedIn as a business network....

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How to use Delicious

I promised my friend Les Potter that I would show him how to use Delicious, the social bookmarking service. Then I decided to show everyone. If you’re not already using Delicious, I hope you will be after watching this short...

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B2B social media spend on the rise

I’m always glad when published studies reflect what practitioners are seeing in the marketplace: According to a recent report by emarketer, business-to-business (B2B) spending on social media is poised to jump over the next few years. In fact, Forrester Research...

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