Trafcom News

Stuff communicators say

Please note the G-rated headline. ;-) Unless you've been on Mars for the past few weeks, you've seen some entries in the "shit so-and-so says" meme, which began (as far as I know) with ShitGirlsSay (Twitter stream and then video)....

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Are you an artisan, guardian, idealist or rational?

My friend Sue Johnston explains these four communication styles in the 108th edition of the Trafcom News Podcast. Hop over to the site to grab the audio file and peek at the show notes. You’ll also find a very helpful...

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Optimize your LinkedIn presence – for yourself and your company

Many of us have LinkedIn profiles, but are not taking advantage of all the capabilities of this business-focused social network. At the next meeting of the IABC/Toronto Professional Independent Communicators, we’ll learn tips to rev up those profiles. For example:...

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What’s all the fuss about content curation?

In edition 107 of the Trafcom News Podcast, we explore what curation is, how individuals and brands can use it, which tools make it easy, and how to get started. Much of the information in this discussion originated with presentations...

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Quick recap of IABC Western Region conference

From the Silver Leaf awards gala with its Star Wars theme to the rollicking closing session by Steve Crescenzo, the IABC Western Region conference in Whistler, B.C. was a blast. I regret not getting to every session because of client...

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The fallacy of the digital native

We’ve heard it repeated so many times that we start to believe it: the myth that millennials are automatically savvy about technology and – by extension – social media. I have not found this true in my own business and...

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Turning your content into profit with an eBook

One of the laments I hear from colleagues is this: I have all this great content, but I can’t generate income from it. Or, they’d like to write a book, but don’t want to start from scratch, since they’ve already...

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Get known, get remembered, get blogging (slides)

I had fun tonight talking to fellow IABC/Toronto members and guests about boosting your career through blogging. Thanks to Louise Armstrong, June Too, Trell Heuther, and to Steve Mills from sponsor CNW Group. UPDATE: Please see Sue Horner's write-up of...

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Grow your business with social media

If you’re an independent practitioner, you’ll want to be at the Professional Independent Communicators panel discussion on October 5, when Amy Sept, Susan Crossman and Andrew Schiestel share their secrets for social media success. They’ll cover such topics as: What...

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The case of the misplaced modifier

I freely admit I’m a word nerd who edits copy wherever I find it. Walking by a lovely home in Old Oakville, I can admire the rhododendrons and yet cringe at the sign over the front door: “The Smith’s.” My...

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