Trafcom News

The case of the misplaced modifier

I freely admit I’m a word nerd who edits copy wherever I find it. Walking by a lovely home in Old Oakville, I can admire the rhododendrons and yet cringe at the sign over the front door: “The Smith’s.” My...

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Making the most of your most popular blog posts

Every day, often while on hold on the phone, I peek at my blog stats, especially the search terms people use to find various posts. From reviewing my analytics, I can see that people often search for podcasting tips, podcast...

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Podcasting for small business: a success story

Yesterday marked the first anniversary of the audio podcast series known as the Tweep in Profile® - a short interview with members of the Twitter community, taking listeners beyond the avatar. Guests discuss who they are, what they do, and...

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How to stay top of mind

Does everyone know what you do? How do you remind them? Listen here for an audio version of this post. Trafcom News: How to stay stop of mind by donnapapacosta I received an email yesterday that made me sad. It...

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Take the FIR listener survey

Each week I listen to For Immediate Release: The Hobson and Holtz Report. To me, this is the best communications-related podcast out there. This month, hosts Shel Holtz and Neville Hobston are running a listener survey. If you count yourself...

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What’s your favourite personal branding story?

Have you succeeded in establishing a personal brand? Do people think of you first when they’re seeking someone in your field? What was your aha moment when you discovered that you indeed possess a personal brand that can be cultivated?...

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Internal storytelling: a conversation with Barb Sawyers

In the latest edition of the Trafcom News Podcast, Barb Sawyers and I talk about storytelling within organizations. Barb is an IABC/Toronto member, writer, and author of Write Like You Talk – Only Better. Do you ever hear leaders say:...

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How to win connections on LinkedIn: The invitation

How often does this happen to you? I experience it several times daily. You check your email and see something like this: I’ve blanked the name to protect the guilty. Do I recognize her name? No. Did she give me...

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Oops. Don’t forget to proofread

Many of us chuckle at the grocer's apostrophe ("banana's for sale") or the poorly executed handwritten sign ("Closed Sundaes"), but probably insist on a higher standard for governments and would-be governments. When this advertising piece from Ontario's Progressive Conservatives arrived...

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Upcoming events for Toronto communicators

Looking for some learning opportunities this fall? I don’t know about you, but for me, the new year starts in September – likely a vestige of the days of freshly sharpened pencils and squeaky new shoes. Here are a few...

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