Trafcom News

Tips for hiring a social media speaker

Audio version of this post: Trafcom News: Tips for hiring a social media speaker by donnapapacosta Every few weeks I get a call that goes something like this: “Donna, we’re thinking of inviting Jane [or John] Doe to speak about...

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I miss the copy editors and proofreaders

I’m not the first person to bemoan the lack of copy editing in newspapers, magazines and books these days. As one who cringes over restaurant menus (Ceaser salad) and grocers’ apostrophes (Grape’s on sale), I do try to not get...

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Blogging still counts!

For some people, with all the talk about GooglePlus and Twitter, blogging gets lost these days. But for those of us in the communications business – whether we’re consultants or employees – blogging matters. That’s why I’m delighted to have...

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26 things I’ve learned after 26 years in business

This month, I’ll reach the milestone of 26 years as a self-employed communications consultant. When I made the leap into solo practice, I was not only leaving the safety of the corporate world for the uncertainty of consulting, but I...

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4 steps to stop confusing people and start communicating better

Sometimes it’s the little things that count. What do you think of these four simple tips? When you’re in an email conversation with someone, and you change the subject, take a moment to revise the subject line too. The recipient...

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You need a strategy and content plan before launching social media tools

Lately I’ve received calls and emails from existing clients and new prospects seeking ways to use social media tools. They want to find out how to set up a Twitter account, exploit the ins and outs of LinkedIn, create a...

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A beginner’s guide to Google+

A curated list for newbies (Be sure to check the link at the end of this post for UPDATED content!) The new social media platform Google+ is still in its infancy and will likely be tweaked quite a bit during...

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Do you want to improve your podcast?

Earlier today I presented a short teleseminar called “Take Your Podcast to the Next Level,” where we talked about how to improve the quality of a podcast, how to market a podcast, and more. It was geared toward those who...

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Why storytelling matters in organizations

I've just posted episode 105 of the Trafcom News Podcast, a short discussion of storytelling within organizations, for both internal and external communications. Much of the podcast centres on storytelling at the IABC world conference. To listen to the podcast,...

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Digital Storytelling at IABC 2011

I’m back from the International Association of Business Communicators (IABC) world conference in San Diego (although my body still thinks I’m in California). My schedule is nuts for the next week, so the blog post I’ve written in my head...

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