Trafcom News

Upcoming events for independent communicators in Toronto

I’m fortunate to be part of two vibrant networking groups for independent communicators: The Halton-Peel Communications Association (west of Toronto) and the IABC/Toronto chapter’s Professional Independent Communicators (PIC). If you’re an indie, you might be interested in a few of...

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Don’t be shy about following up

Audio version below This morning I was speaking with a fellow independent communicator about the subject of following up. Sometimes we indies fall into the trap of responding to a request for a quote, and then forgetting all about it....

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IABC/Toronto Communicator of the Year

Peter Aceto, President and CEO of ING DIRECT Canada, received the 2010 Communicator of the Year award from IABC/Toronto this morning at a ceremony downtown. ING DIRECT Canada is the largest direct bank in the country. If you’ve seen Mr....

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Storytelling insights from a master: P.W. Fenton

I’m delighted to bring you my latest Trafcom News Podcast, which features insights from renowned storyteller P.W. Fenton. P.W. publishes the award-winning Digital Flotsam podcast, among others, and has a long and eclectic history as a broadcast engineer, actor, photographer,...

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Storytelling tidbits

Yesterday I had the pleasure of presenting a webinar for IABC members, called Telling Stories: Captivate Your Audience with Compelling Content. If you’re an IABC member, you can access the archived webinar here. If you’re not a member, please watch...

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Three books on storytelling

At the end of my webinar for IABC members this morning, I mentioned three books on storytelling. I confess that I am still reading them (yes, all three at once), but can recommend them just the same. I hope to...

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Do you hate your website?

Small business owners and independent practitioners sometimes say things like: “I hate my website” or “Don’t look at it yet, it’s a work in progress.” If you are not thrilled with your website, then come out to the IABC/Toronto Professional...

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Has your news consumption changed?

I woke up this morning, retrieved my damp copy of the Globe and Mail from the porch, and read the ongoing coverage of violence in hockey, which covered the front page. Normally I would have driven to the Y and...

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B2B social marketing: An interview with Eric Schwartzman

Finally, a book about social marketing for business (not just consumer) marketers! Listen to Eric Schwartzman, co-author (with Paul Gillin) of Social Marketing to the Business Customer, talk about how business-to-business companies can use social media to listen to the...

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James Franco: not the best brand ambassador

I confess that I watched less than one hour of the Oscar festivities last night, but one thing struck me: Choosing someone to represent your brand or company is not an easy thing. Yes, this thought occurred as I watched...

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