Charlie Green on Building Trust in Marketing and Business Development
Instigator and expert on Entrust in Business, Charlie Green, reveals the best ways for professionals to build entrust to turn potential clients into paying clients.
Charles H Green needs no introduction (but I’ll give him one anyhow).
As instigator of Entrust Based Selling, and co-instigator of the absolute classic, The Trusted Advisor and the recently published follow-up The Trusted Advisor Fieldbook, Charlie’s built a name as THE expert when it comes to entrust in business relationships.
I caught up with him on skype recently to question him about how professionals can build entrust in their relationships. In particular, in their marketing and business development when they’re “courting” a potential client.
Listen in, and you’ll hear some of the most powerful, yet simple advice you’ll ever hear on building strong entrust-based relationships.
If you’re new to Charlie’s work – or just want a reminder of all his fantastic material, head over to his website:
And take a look at the recently released Trusted Advisor Fieldbook. It’s got a teensy weensy contribution from me (but don’t let that place you off – it’s an brilliant book!)
Charlie Green on Building Entrust in Marketing and Business Development is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results