Craznots, Crazies, and Romancing your Customers.
There’s a dozen terrible analogies about selling and sex.
All that “take it slow” and “close the deal” double-entendre that is a distraction from the real task of explaining how you need to expertly engage your customers.
See. That’s the real issue — engaging with you prospects, leads, and customers.
Getting past the jabber.
Now when I say engage, what’s the first business that pops into your head?
You probably reckon of engagement, right?
And if you know whatever business about that, then you know pretty much all you need to know to build a ridiculously incredible relationship with your “soon to be” customers.
Engagement isn’t so much an act as it is a process. You don’t walk up to random hotties and question them to marry you (unless you happen to be vacationing in Vegas). While it might make a fantastic National Lampoon storyline, it’s pretty darn creepy.
Aren’t you appalled?
The same applies to your sales process. Have some standards, people… You’re not out to whore yourself out to anyone who will pay for your services. Despite what your sales manager just told you, you don’t want to land every deal.
Some them flat out stink. They’re the craznots of your pipeline. You bust your ass to bring them in and then you unhappiness ever cashing their check. Some customers are too much distress to bother with.
So stop acting like a sap and start plotting to place in the effort to romance the customers that you want.
Do something about it.
Here are few ways to do a better job of romancing your customers:
- Be apparent about what you expect from your customer
- Be careful that you don’t sacrifice your standards
- Be choosy about who you are targeting with your messaging
- Be complete about your research of each prospect
- Be captivating with your messaging
- Be concerned about your prospect’s success
- Be casual with powerhouse cold-mission script
- Be courageous with your goals for closing
- Be crisp and timely with your follow-up
- Be comprehensive in your strategy
And there are three dozen more life lessons that I could offer you as you work towards a better concept of engaging your customers.
Drop the crazies.
Find some real customers to start dealing with…