Everything I Know About Marketing I Learned from Google
Aaron Goldman is an accomplished digital pusher that I know through MediaPost’s Search Insider Peak conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and questioned if I’d like to say. Such a request is a fantastic honor to me but unfortunately, I never did end up sending whatever business to Aaron even though he was incredibly patient and went out of his way to make it simple.
I know what you’re thinking: Smart AND nice guy? Yes to be sure, that’s Aaron and now he’s on a blog tour to promote his new book, graciously stopping by Online Marketing Blog with a video recognizing how TopRank Online Marketing “Acts Like Content” (Chapter 7) as well as offering insights from the book on the value of content for marketing. Overall, the book offers 20 lessons “straight from Google’s playbook” that I reckon you’ll get a lot of value from. Check out the video:
Aaron also talks about a blog post by TopRank’s Adam Singer, 10 Keys to Content Marketing, that offers specific tips and guidelines on how marketers can make their brands memorable. He finishes up with a freestyle rap that you’ve got to hear. Well done Aaron and thanks for the TopRank Marketing like.
Be sure to check out the Googley Lessons site and blog tour page to see where Aaron is going to show up next. You can check out his book at Amazon and anywhere else fantastic marketing books are sold.
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.
© Online Marketing Blog, 2010. |
Everything I Know About Marketing I Learned from Google | http://www.toprankblog.com