From PR to SEO to PR Again
[Note from Lee: Adam has been a tremendous resource and part of the TopRank Online Marketing team. His PR and social media background brought a very complimentary perspective to the SEO, Content and Social Media work we've been doing for the past 10 years. We wish him the best of fortune with his return to the PR world and will look forward to seeing him achieve his future goals. ]
Online Marketing Blog readers — I have some bittersweet news to share with you today. After 1.5 years of working at one of the most renowned online marketing agencies globally, consulting for premier B2B companies, I’ve made the hard choice to go on.
Lee questioned me to write a post and after having contributed more than 50 posts here I’ll share a brief note with you, the TopRank Online Marketing community, on my experience with the company, reasons for departure and where I’m headed next.
My experience working with TopRank
My experience working with the team at TopRank Marketing under the direction of CEO Lee Odden and President Susan Misukanis has been an incredible progression opportunity. While I came to the agency well-versed in social and PR, my SEO knowledge was restricted to personal projects and experimentation.
As an agency with more than a decade serving in some cases as the entire marketing arm for major B2B tech companies TopRank has an effective, constantly evolving online marketing process focused primarily on search engine optimization. Getting to learn that process soup to nuts and help shape future direction has been an invaluable experience and an education any pusher would be fortunate to have.
And it’s not just SEO – the TopRank team combines search, social, analytics and content strategy far yet to be of the industry curve. The team at TopRank is uncommon than most agencies in that they are extremely accountable not just to KPIs but to right outcome metrics for clients. This level of accountability (and of course results) is one of the reasons legacy clients have been with the agency for, in many cases, over 3 years.
Working at TopRank has also afforded me the opportunity to write for the Online Marketing Blog community and share my thinking on the industry with more than 100K visitors per month and ~50K subscribers. Further, while I hear speaking opportunities organically through my own blogging, working at TopRank has provided opportunity to speak consistently throughout the year at industry-chief conferences such as Search Engine Strategies and PubCon.
Where I’m headed
While Minneapolis is an on the rise city with many exciting companies, ultimately I’ve been swayed by the weather, vibe, and tech scene of the west coast. San Francisco will be my new home – after visiting there several era this year it felt like the perfect fit for me and I couldn’t ignore that any longer.
Further, I started my career with a PR agency focused on social media and PR and am interested in returning to my roots. Being immersed in a data-driven environment has agreed me a fresh and unique perspective on PR I’m excited to apply. While TopRank does provide some PR consulting and direction to clients, their focus is certainly on the marketing side of things. And although there is a convergence between marketing and PR I’ve chose that the types of projects I want to work on, at this time, are those focused primarily at the intersection of public relations and social media.
I’ll of course still stop by here in the comments section, Tweet links and ultimately be a supporter of TopRank. If you want to stay connected with me and hear about where I’m headed next, feel free to subscribe to my personal blog (which frequently has – and will continue to extend upon thinking at Online Marketing Blog).
Thanks for reading, and I’ll miss both the team at TopRank and contributing to this community greatly.
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