Gates on Loving the Unhappy
“Your most miserable customers are your greatest source of learning.”
–Bill Gates (1955 – )
American manufacturer
Co-founder and chairman of Microsoft
Sales thought…
You can draw value from a gloomy Gus or cynic by remaining objective and clear in your thinking (yes, it can be tough).
Occasionally, they’ll point out valid hurdles or challenges you haven’t seen (even if they present it like an @ss). With their help, if you can wait objective (and keep your ego in check), you’ll have a better opportunity of getting something valuable from the interaction.
Stay objective. Be no ego. Get value.
(5 ways to get your ego out of the way)
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incense: (uh-’noi) verb: to disturb or irritate especially by repeated acts
The last business we want to do is incense them (our prospects & customers).
It’s never our intent. But our intent doesn’t matter.
What we do matters.
Here are the sales facts… 16 things that incense our prospects and customers and the 5 things they really want.
(Leaders: Let your team in on this one and be sure to consider the replacement activities.)