How to Avoid “Death by Powerpoint”
So you have a presentation coming up and it's time to prepare slides. Are you going to "kill it" (i.e., the presentation) or "kill them" (your consultation)?
We've all been a victim of terrible Powerpoint presentations. Some of us have been guilty of making them. Technology makes it simple to go a small idiotic with our slides and too often, we do.
Seth Godin's well loved post, "Really Terrible Powerpoint," provides five "rules" for making better Powerpoint presentations:
- No more than six words on a slide. EVER. There is no presentation so complex that this rule needs to be broken.
- No cheesy metaphors. Use professional stock photo metaphors.
- No dissolves, spins or other transitions.
- Sound effects can be used a few era per presentation, but never use the sound effects that are built in to the program. As a replacement for, rip sounds and music from CDs and leverage the Proustian effect this can have. If people start bouncing up and down to the Grateful Dead, you’ve kept them from diminishing asleep, and you’ve reminded them that this isn’t a typical meeting you’re running.
- Don’t hand out print-outs of your slides. They don’t work without you there.
My largest challenge has been with the first rule. Especially when this is combined with another rule (I don't recall where I heard it) of by no more than 12 slides in any presentation.
But I get the point: use slides to support your presentation, not duplicate it. Keep the consultation focused on you, not your slides.
Which leads me to my suggestion for making a better presentation: don't use ANY slides.
If you want to keep the consultation focused on you and what you are saying, why give them whatever business else to look at? There will always be exceptions but for most presentations, slides aren't necessary.
Years ago, I was giving a presentation and the bulb burned out on the projector. We didn't have a replacement and I had to end the presentation without slides. It threw me at first (and that got me some sympathy applause) but fortunately, I knew the material and everything turned out fine.
I know we tend to use slides as prompts or cue cards, to keep the presentation moving forward and so that we don't forget whatever business. Godin suggests by hand-held cue cards as a replacement for of putting the information on screen. If you know your material well sufficient, you shouldn't have to do either.
I do a lot of speaking, both with and without slides, and I believe I am most effective when I go "commando". I like the challenge of holding the consultation's attention. I like being spontaneous and interjecting new thoughts that arrive from my subconscious. Sometimes I forget things, but the consultation doesn't know. In fact, leaving things out can really make for a better (and shorter) presentation.
Do you use slides in your presentations? Are you killing the presentation or killing your consultation?