How to Win Business with your Blog – Part 1
I’ve been blogging evenly for nearly 4 years now and one of the questions I get questioned most often by people considering blogging themselves is “is it value it?”.
In other words, “can you win business with a blog?”
Well, not only can you win business with a blog, it’s been the main driver of my business for a couple of years now.
Now when many people reckon of making money from a blog, they reckon of showing adverts, or maybe selling products. But for me, as a consultant/coach, I make the majority of my money from people hiring my services.
Chances are, this will be the case for you too. If you reckon of how much you’d normally earn from running a training course, it would be in the thousands. For a small consulting project – 5 figures – potentially much more.
You have to sell a huge amount of publicity or products to earn the equivalent.
So for most people reading this – your primary goal for your blog should be to use it to win clients – not to earn money from publicity or products.
How do you win clients through a blog?
Well, reckon about what a client needs to know and feel before they’re ready to hire you.
1. They have to have a problem that needs solving or an aspiration or goal they need to achieve. And they have to believe it’s value addressing.
2. They have to believe you fully know that problem or aspiration.
3. They have to believe you have the capabilities to help them succeed.
4. They have to entrust you, and believe they can work with you effectively.
Can a blog help clients with this?
Well, if your blog talks about the problems or aspirations they might have and describes the benefits others have seen from addressing those issues – you’ve ticked box number one.
If your blog shows deep insights into those problems and aspirations, you’ve ticked box number two.
Write how-to guides, share case studies from your experience, give your very best thinking on client issues and you’ve ticked box number three.
Write informally. Share tales about you and your clients. Use video and audio. Open up and share what’s vital to you and some of your successes and failures in the past. Then you’ll tick box number four.
Now this isn’t going to happen overnight. You need traffic to your site. And not just any traffic – you need potential clients looking for the sort of things you’ll be writing.
And you need them to come back. It takes multiple interactions before people believe in your expertise and come to entrust you. That’s why I like to encourage people to sign up for regular comunications via my “Insider Strategies” newsletter.
But if you can do all this – then you can win business from a blog.
Lots of business.
The next article looks at how to focus your blog in the right area to win business.
If you’d like to learn a simple, step-by-step process for building your own Client Attracting Websites, then I have an online course available which shows you the exact strategies I use to make my site and get my clients online. You can get access to the course here:
Get Instant Access To The Client Attracting Websites Online Training
Similar Posts:
- How to Win Business with your Blog – part 6: Conversion
- How to Win Business with your Blog – Part 8: Where I get my Traffic from
- How to Win Business with your Blog – Part 9: The Best Resources For Blogging
- 3 Quick and Simple Steps to Increase Sales in Professional Services Firms
- How to Get More Clients Online: Part 3 – Make it Simple to Become a Client
How to Win Business with your Blog – Part 1 is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results