How to Win Business with your Blog – Part 3: Content
OK, so we know how a blog can build your credibility and establish your personality. And we’ve figured out what we’re going to focus on.
But what on earth do we write about? Where do all the thoughts come from?
Well, when you start up your blog, it should be no problem. If you’re not initially bursting with thoughts in the area you’ve chose to focus on, then you’ve picked the incorrect area.
That doesn’t mean you can just write about whatever business in that area though. Ahead of schedule on, concentrate on making your “core content”. Core Content is the central set of thoughts, principles, beliefs and insights that you have about your theme area. It’s your best stuff that you lecture your clients.
Later on, it’s OK to do lighter, fluffier posts. Say something controversial. Riff on something off-topic.
But initially you need to establish your reputation with your very best material.
It could be a set of “how to” guides for the key topics in your area of focus. Or it could be a run of posts going into depth in one subect like this run I’m doing on blogs.
But get your excellent stuff out there quickly.
When those initial thoughts dry up – and they will if you blog for any length of time – you need to get more disciplined about making content.
Keep a notebook or voice recorder with you to capture thoughts as they happen. Believe me, if you don’t you’ll forget them.
Get into the habit of observing life from the viewpoint of your blog. If you write a blog about leadership, for example, then when you’re watching sports, or the TV, or kids playing, or a cat stalking a bird or whatever – reckon about how you could learn something about leadership from that example.
Bring in tales from your daily life, and your history. Your readers will find tales and anecdotes that illustrate a point rather more entertaining and engaging than straight “you should do this” all the time.
Block out time in your calendar to work on content. Set up an editorial calendar (there’s a wordpress plugin for that, of course) and stick to it.
The more content you make, the better and quicker you’ll get at making it. And don’t argue that you’re too busy – Chris Brogan and Seth Godin both post nearly daily. And they’re busy guys too.
The next post in the run is my very best tip on making content that wins you clients…
If you’d like to learn a simple, step-by-step process for building your own Client Attracting Websites, then I have an online course available which shows you the exact strategies I use to make my site and get my clients online. You can get access to the course here:
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Similar Posts:
- How to Win Business with your Blog – Part 5: Finding your Voice
- How to Win Business with your Blog – Part 4: Content that Wins Clients
- How to Win Business with your Blog – Part 2: Focus
- How To Get More Clients Online: Part 1 – The Power of a Content Rich Website
- How to Win Business with your Blog – Part 7: From Subscribers to Clients
How to Win Business with your Blog – Part 3: Content is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results