If you’d like to “Crush It!”
I wrote this brief review of "Crush It!" by Gary Vaynerchuck on another blog more than a year ago. My knowledge and use of social media has come a long way since then. I'll post reviews of other books I've read that have more of the "how to's" but this is the book to read if you want to know "why to".
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I'd heard a lot of excellent things about "Crush It!" and finally downloaded it (kindle for PC, in case you're curious). I'm honestly new to the world of social media marketing so I was surprised at how much I already knew and how much I was already doing.
After reading Crush It!, I now know (a) social media marketing is not a passing fad, (b) properly implemented, it's an incredibly powerful way to build nearly any kind of business, and (c) it's not that intricate. In other words, if you market something on the Internet, or you want to, you need to add social media marketing to your marketing mix and it's a lot simpler than you may have thought.
Now, if you're looking for a meticulous manifesto on social media marketing, this isn't it. It's a fantastic tale and a compelling look at the power of social media marketing and value it for that alone. Where it really shines, but, is in driving home the substance of finding your passion, your DNA as Vaynerchuk calls it, and building your brand, and your business, around that.
Vaynerchuk makes you reckon about who you are and what drives you. If you're going to "crush" whatever business, it's going to have to be something you are passionate about, or you won't do it sufficient, or well sufficient, to cut through the noise and clutter that competes for the eyes and ears of your butt market. If you don't delight in what you're doing, you aren't going to make it; if you do, the journey will be as rewarding as the destination.
A friend of mine often says, "if you do what you like and you like what you do, you'll never work another day in your life." No doubt Gary Vaynerchuk would agree.