Make 2011 a Breakthrough Year for Your Business
2010 was a fantastic year for me. And it was one where thanks to a lot of factors but particularly my regular email newsletter and free Client Breakthough course, I got to know an dreadful lot of solo professionals and small firms.
I met, spoke to and swapped emails with a huge number of extremely talented people with an incredibly diverse range of businesses.
And it reconfirmed my belief that there is just such a vast, untapped talent pool of professionals out there. People who are fantastic at what they do, but who don’t yet have the confidence, the knowledge or the skills to find and win all the clients they deserve.
Week in, week out I see clients playing it safe by hiring huge firms with well known brands, when they could get access to much deeper capabilities and experience – if only they knew where to find it and how to recognise it.
It’s my firm belief that if small firms and solo professionals could learn how to market themselves better. To get their expertise and experience known by their ideal clients. To get hired more often and at better rates. Then not only will it benefit the professionals themselves – but it’ll make a huge difference to the success of their clients too.
If you’re an independent consultant or coach, or a small firm of professionals, and you’re the “best kept secret” in your field – then not only are you not reaching your own potential but you’re doing a huge disservice to your potential clients too.
You could be out there doing brilliant work for them – but as a replacement for they’re having to settle for second best because they don’t know about you and what you can do.
It’s not just in your own interests to learn to market your business effectively – in many ways it’s your duty.
And in 2011, that’s going to be my primary focus: evening the playing field. Helping the small guy compete against the huge firms. It’s going to be my mission to share the strategies and tactics that will help solo professionals and small firms break away from being the “best kept secret” and get the success they deserve.
Not that I have whatever business against large professional firms – I spent over a decade working for large consulting firms and it’s where I learnt the basics of how to market and sell effectively. And if you work for a large firm I’m sure you’ll find lots of the thoughts I share to be helpful.
But my main focus is going to be on what facility for the small guy. What will help small firms and independents get a real breakthough and start to compete and win against the huge firms.
I’d like to invite you to join me on that journey.
I’ll be sharing what’s worked for me personally. Some of my successes as a sole practitioner competing head to head against huge firms. And some of my failures too.
I’ll be interviewing independents and small firms that have punched above their weight. Businesses who’ve fruitfully played David to the huge firms’ Goliath. I’ll be sharing what’s made them successful and how you can replicate their success.
I’ll be particularly focusing on what I’ve marked Authority Marketing. The strategies and tactics you can use to establish yourself as the “go to” person in your field – even if you don’t start out as a well known huge business.
So stay tuned for an exciting and busy year. And if you’ve not done so already, sign up for my free Client Breakthrough video training course by huge in the form over on the right of the screen.
Here’s a Fantastic Way to Kick-Start Your Breakthrough Year
if you’re a consultant or coach, here’s somthing you should take a look at.
Mike Schultz and the Raintoday team have produced a new, free report on The New Rules of Selling Consulting Services in 2011. The report covers the huge changes in how clients buy consulting and coaching services – and what you can do to transform the way you sell in 2011 to thrive in the new environment. You can download the report for free by clicking here.
The report is a precursor to Mike opening up conscription to his online Selling Consulting Services program. As you’ll know if you’re a regular booklover of this blog – this is a program I’m a member of myself and it’s the only sales training program for consultants (other than mine) which I endorse.
If you download the report by clicking from this site, and you eventually choose to sign up for the program, i’ll get paid a commission. But commission or not, and whether you access it from my link or not, I thoroughly endorse it. It’s the very best training program for consultants who want to learn how to sell effectively. Well, outside of getting personal coaching from me, of course!!
Once again, you can download the report on The New Rules of Selling Consulting Services in 2011 for free by clicking here
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- Selling Consulting Services: The Myth of “Killer Closing Techniques”
- Getting the Right Mindset for Selling (and it’s not what you reckon)
- Free Teleseminar on Selling Consulting Services
- Expertise Driven Selling
- Get More Clients with the Client Breakthrough System
Make 2011 a Breakthrough Year for Your Business is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results