#MIMASummit: 6 Tips for Developing a Best Practices Approach to Social Media Measurement
All marketers wish they knew how to better measure results, engage their consultation, and measure ROI. block Hemann opens up by warning that he won’t solve all of our problems but he will provide guidance on how to approach them.
Proper Plotting Prevents Poor Performance
There are 5 key steps that each pusher must take to make a successful social media campaign. What does this include?
- Listening to what is being said online
- Assessing the market
- Engaging with current and prospective clients
- Measuring is a way for us to optimize
- Improving our strategy as we learn more
According to Hemann listening and measurement are the two most vital ingredients for success. You cannot fruitfully do on one without the other. Below are a few of the best practice approaches that Hemann mutual with the consultation at today’s session.
Know What Simply Listening Can & Cannot Do
- Optimize your content in real time
- Make a better customer experience
- Quickly learn about potential product issues
- Marketing through conversation
- Gain valuable business intelligence
Make A Solid Social Media Strategy
- Plotting and commencement and ending stages is essential
- Internal resources for facilitating and executing is critical
- You can’t listen to everything so fine tune your process
- Don’t rely on just one tool for quantifying results
Tools & Reporting: Questions Every Company Should Question Themselves
- Has your internal team chose on the tools you want to use?
- Is there a training and implementation schedule in house?
- Has a process for reporting been scheduled?
- Do you know what your competition is doing?
Myths & Misconceptions To Avoid
- Social media cannot be measured: You assemble dozens of data points each day that help in measuring your social media efforts.
- ROI stands for something other than return on investment: ROI does not refer to influence or engagement it is frankly related to gaining or saving the company money.
- Social media measurement is uncommon than traditional media measurement: Social media is measured by utilizing a run of strategies and tactics just as you would with any other effort.
- Social media is meant to be organic and we already have too much data: You can never have too much data!
Never Forget the Five W’s
- What people are saying about your brand.
- Where they are talking about your brand.
- When people are talking about your brand.
- Who is talking about your brand.
- Why people are talking about your brand.
Common Measurement Questions You Should Always Keep In Mind
- How many people did we reach?
- Did the program make conversation?
- How do I get ad equivalency so the brand can compare this to our publicity?
- Were our fans/followers engaged?
What Is Our Take Away From This Afternoon’s Session?
- No theme is unapproachable
- This is a step-by-step process
- Gaining access to quality data provides a huge competitive advantage
There are many ways to effectively track social media metrics for B2B sales. What tools have you found to be effective for social media measurement?
Stay tuned for more posts from MIMA Peak 2011. Follow the hashtag #MIMASummit on Twitter and watch for any posts on @toprank or @azeckman to see updates and photos from the conference.
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