Mother Teresa on Initiative
“Life is luck, make it.”
–Mother Teresa (1910–1997)
Macedonian missionary
Nobel Peace Prize winner
Sales thought…
We don’t test things. We do things.
Testing something carries a subtle implication that we’re not going to be accountable to our results — a kind of caveat to any potential failure suggesting that it’s okay if our efforts don’t produce clear results because "it’s just a test."
In reality, we do things and then evaluate the results (it failed, it succeeded, it was mediocre at best, etc.).
Starting with a "test" isn’t a commitment to success.
Avoid testing. Commit.
(semantics matter)