My Top iPhone Apps for Social Media Marketing

It’s a small ironic that I’m writing this post about iPhone apps by WordPress on a Motorola Droid (Devour really), but it allows me a opportunity to experience how hard it is to blog, by a tiny tiny tactile keyboard and also finally get this post started.

Ah, back to a full sized Logitech keyboard and mouse. Much better.

Popularized by iPhones, there are apps for just about everything, including tools to help social media marketers on the go. In fact, there are over 100,000 iPhone applications to choose from. Many of those apps are extensions of social media sites such as Facebook and Twitter. Others give as productivity tools for more efficient social web participation or for content creation.

As a content pusher that is also a huge fan of social networking and sharing, here are a few of my favorites:

Echofon – Twitter usage on iPhones must be out of this world and while there are many fantastic apps for Twitter including Seesmic, Hootsuite, Tweetie and Tweetdeck, I like EchoFon the best. It’s amazingly simple to switch between multiple accounts, its quick and there’s an auto-complete feature when typing in Twitter handles that saves a lot of time.  It facility with lists very nicely but does not offer scheduled tweeting, which I don’t personally use much anyhow.

Facebook – I probably use Facebook more on the iPhone than through the web site. Personal social networking or networking as an individual on Facebook is pretty simple to do with the app. What I’ve pictured below is where I also get a lot of productivity, which is being able to manage our blog’s fan page. We’ve gone from about 80 to over 1,400 fans in about 3 months and the convenience of adding to discussions via the iPhone has a lot to do with that progression.

Foursquare – You know those social media shiny objects that you’ve come to avoid but then they gain so much momentum and buzz that you have to try it out and then you end up predilection them? That’s my Foursquare experience. It was the same with Twitter. By Foursquare for marketing as an individual isn’t as obvious as what one might do with Foursquare location based publicity.

But, it can be pretty handy at conferences and events for announcing/leaking certain kinds of information. As a retailer or other business with a brick and mortar presence, can you imagine how useful it would be to know who your most active consumers are that are also active on the social web?

LinkedIn – While I’m not always by a computer (can you believe it?) I nearly always have my phone with me and that makes accepting LinkedIn invitations (or not as you can see below) simple to do. Reputation updates are simple to do and can be seen by as large a social network as you care to develop. Thus the LinkedIn iPhone app makes it simple to feed that network. Quality trumps quantity here by far.

UStream Live Broadcaster – Capturing live video and audio plus the ability to poll viewers and promote on Twitter seems like a fantasy app for a social media pusher. Especially when you’re at an event and you want to capture something and get it out immediately. It’s incredible how simple the UStream iPhone app (U Broadcaster) makes this process.

Flickr – Capturing and sharing metaphors is an essential part of digital asset marketing and social media marketing. The Flickr App makes it pretty simple to upload and manage metaphors taken with your iPhone.

Google Buzz – Privacy issues up your sleeve, there’s plenty of buzz about Google Buzz and the only way I’ll use it is on my iPhone.  Let’s face it, with Google’s control and momentum, you can’t meet the expense of not to stay on top of their obvious efforts to become a social media powerhouse. It’s not just so a standalone app though. But, Google makes it simple to add a bookmark to Buzz on your iPhone from Gmail so you can use it frankly.

Update via Mashable: Apparently there’s a new app called Buzzie for Google Buzz on the iPhone.

AudioBoo – This is a handy tool for capturing and promoting on-the-go podcasts. It’s really a no-brainer except when you’re like me the first time I interviewed Vanessa Fox for a podcast and held the iPhone right side up, which for podcasting with an iPhone, is upside down since the microphone is on the bottom. Doh!

AnalyticsApp.com – What excellent is marketing online if you’re not MEASURING? For those with Google Analytics implemented on their sites and blogs (who doesn’t?) this app gives you insight into all the details of web visitor data you’ve come to like with GA.

Are these the bestest, newest and most awesome iPhone apps for Social Media Marketers? For this pusher, the apps I’ve listed above take care of 90% of my mobile social media needs. In fact, 4 or 5 would probably do the trick.  I do wish there were more social media monitoring iPhone apps though. Especially those that offer Social CRM functionality with your contact list. I’m also keen on finding task management apps that work well with Outlook.

What are your favorite iPhone apps for social media marketing?

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