No, thanks. I don’t want to kick anyone’s ass

Is it just me, or have you noticed that the expression “kick ass” has become ubiquitous? When I mentioned this on Twitter a while back, someone claimed it was because of a Awesome sight comic run in 2008. But why have business people adopted these two words so enthusiastically?

Wiktionary defines the phrase as slang that means “approximate, aggressive; powerful and successful; brilliant, first-class.”  How did approximate and aggressive come to be synonymous with brilliant and first class?

I wonder if we really need references to “kick-ass” newsletters, meetings, social media groups, apps, conferences, and so on? I don’t know about you, but when I see or hear the words “kick” and “ass” in close proximity, the image is not clear.

What do you reckon?