Online Marketing News: Women Dominate Community Management, Google Privacy, FBI Social, Twitter Censorship, McD Hashtag Gone Wrong
The 2012 Community Manager Report
Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position?
- 67% of Community Managers work for a brand
- The most well loved city for Community Managers is New York
- 65% of Community Managers are Female
Be sure to check out the rest of this report presented by Social Fresh.
Google & FBI: All Your Social Data Are Belong to Us
For non-geeks, here’s the reference (Zero Wing video)
“Google Privacy Changes: What Do They Mean To You?” Google announced this week that it is rolling out a new, main privacy plot that covers the majority of its products. The company is consolidating over 60 privacy notices into the main privacy plot. User activities across Google web properties from Gmail to YouTube will be used to deliver customized ads. Via WebProNews.
“The FBI Wants to Watch Social Media” The FBI is looking to develop a web application that can watch social networks, including Facebook and Twitter, in order to gain better real-time intelligence about current or potential future security threats or situations. As with the Google combined service data collection, many people are thinking, “Weren’t they already doing this?” Via Mashable.
“McDonald’s Twitter Campaign Goes Horribly Incorrect #McDStories” From McDonald’s PR: While #meetthefarmers was used for the majority of the day and successful in raising awareness of the Supplier Tales campaign, #mcdstories did not go as plotted. We quickly pulled #mcdstories and it was promoted for less than two hours. Via Business Insider.
“Twitter Now Able To Censor Tweets, If Required By Law, On A Country-By-Country Basis” From Twitter: Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it up in the rest of the world. Danny Sullivan compares Twitter’s approach towards censorship to Google, which you might find fascinating. Via Marketing Land.
The Online Market is Competitive: Tips to Help You Meet the Challenge:
“The Top 51 stats for Generation Y marketers” How can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken from four recent intelligence listed below, provide an insight into the complex world of 13-24 year-olds. Via The Next Web.
“5 marketing Tips for Putting Customers First” The digital world of today offers many choices to customers, which means that marketing professionals have a tough job yet to be of them. We must not only ensure that our messaging is on butt, but also work with our internal team to make sure that our promises can be delivered. Via i Media Connection.
“10 Essential YouTube Tips and Tricks” YouTube is currently getting over 3 billion views each day. This article provides some fantastic tips for getting more out of your YouTube experience including, improved search and better viewing options. Via Mashable.
“10 Ways to Impress Your Industry’s Influencers” Often era your press releases are in the hands of influencers within the industry. This article provides some fantastic tips on identifying who these people are, buttering them up, and following their lead. Via Ragan.
The TopRank Team Knows News
Brian Larson – “MarketingSherpa Research Shows the Avg B2B Deal on the Decline”
We know that B2B sales cycles are longer. The rebuttal from B2B’s has always been ‘the size of our sales are far greater’. What if that changed? With B2B deal sizes diminishing, do B2B’s need to focus on increasing sales volume or developing new ways to demonstrate value and win back larger sales? Or both? The answers to these questions are sure to influence online marketing strategies. Via Marketing Sherpa.
Ken Horst – “Social media for the complex sale: Where should you start?”
While most B2B companies are solidly invested in their social channels today; many are finding that for at smallest amount Facebook and Twitter, these may not be the best channels for companies with a longer sales cycle. The excellent news is that in this post, the instigator lists 10 other social media outlets that B2B marketers could use to help prime the pump for those longer sales cycle products and services. Via SmartBlog.
Emily Conley – “Google Announces Privacy Changes Across Products; Users Can’t Opt Out”
Google released an announcement on Jan. 24th stating that the company plans to follow users’ activities across the majority of its sites, including YouTube, Gmail and Google search. With no opt-out option, as of March 1st all logged in Google users will be sharing data that will enable Google to make more complete user portraits. The change opens new debate around privacy and competitive practices. Via Washington Post.
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Online Marketing News: Women Dominate Community Management, Google Privacy, FBI Social, Twitter Censorship, McD Hashtag Gone Incorrect | http://www.toprankblog.com