Frankl on Making The Choice
The last of the human freedoms - to choose one's attitude in any given set of circumstances, to choose one's own way. Viktor Frankl (1905-1997) Austrian neurologist and psychiatrist
Categories: All about sales Tags: Attitude, austrian neurologist
Categories: All about sales Tags: For Fun, Love Your People, Videos
Celebrate Success
In Leanne Hoagland-Smith’s post Christmas a Time to Enjoy Life, Reflect Upon the Year and Relish Your Sales Success got me thinking. “By not acknowledging your own sales success, may be keeping you from securing more sales success.” How often do we, as salespeople, expect perfection from ourselves – therefore not celebrating success? Need an [...]
Categories: Sales Blogger Tags: target numbers, Time
A simple way to promote your blawg you’re probably not doing
Do you have a print brochure for your law practice? Most attorneys don't. They pass out their business card with the url to their web site or blog but a business card generally doesn't tell people what you do or the benefits you offer. People have to go the your web site to find out and too often they simply don't.
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Categories: Attorney Marketing, Online Marketing Tags: brochure, Referral sources
A to Z Internet Marketing News: Tacky Social PR, Can You Measure Up, Is Sales #1?, Sharing 2011, Email/Social Become One
2011 Social Sharing Trends [INFOGRAPHIC] A new infographic recently released by Clearspring provides a good overview of social sharing in the past year. I especially liked the breakdown of shares by social media platform. Facts You May Not Know You Didn’t Know: 73% of the top 10 shares were related to death & disaster Twitter [...]
Categories: Online Marketing Tags: email campaigns, Marketing
Nansen on Crossing The Line
"The difficult is what takes a little time; the impossible is what takes a little longer." Fridtjof Nansen (1861-1930) Norwegian explorer Nobel Prize winner
Categories: All about sales Tags: Nansen, nobel prize winner
How to kill your chances of success
There's a natural rhythm to building a law practice. You start out from a dead stop, try a lot of things to see what works, and you keep doing what's working. Eventually, you have some momentum. Things start happening a bit more often. They last a bit longer. They get a little easier.
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Categories: Attorney Marketing Tags: fanning the flames, stop
5 Tips on Creating Video Content for Public Relations
If you are Public Relations professional (or online marketer), the time has come to implement new tactics that will keep your audience excited, engaged, and encouraged to share. While optimized press releases, case studies, and white papers are great forms of online content, it’s time to take advantage of one of the hottest media formats [...]
Categories: Online Marketing Tags: lights camera action
How to steal from your competition (and why I hope you get caught)
The ABA is asking you to vote for your favorite law-related blog in this year's annual "blawg 100".
There are some interesting inclusions on this year's list, and some interesting omissions. Of course any list will have a bias that reflects the ethos of the organization and it's readership and the ABA is no exception. But even though The Attorney Marketing Center's blog isn't on the list (maybe next year), the list has value to me. It does for you, too.
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Categories: Attorney Marketing, Online Marketing Tags: blawgs
Social Media ROI as Return on Influence
While the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and agencies that are implementing social media marketing and analysis efforts to answer the question firsthand. We’ve all read about or seen favorite examples going back to [...]
Categories: Online Marketing Tags: ClickZ, return on influence, ROI, Social media, Social Media ROI, social-media-marketing