I've run a lot of ads in my lifetime. Big ads, small ads, and everything in between. And direct mail. And with every ad or campaign, there's only one thing I wanted to know: the rate of response.
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Categories: Attorney Marketing Tags: media platforms, Response
When you ask an online marketer what frustrates them the most about reaching customers and prospects online you’re likely to hear the following: Finding a way to connect with their audience Moving prospects through the buying cycle Growing their network and lists Marketers often talk about their prospects being overloaded with too much information which [...]
Categories: Online Marketing Tags: content, target audiences
"Dost thou love life? Then do not squander time, for that is the stuff life is made of." Benjamin Franklin (1706-1790) American statesman, scientist and writer
Categories: All about sales Tags: american statesman, Time
I've hired a lot of people over the years. I always tried to go beyond the standard interview questions so I could gain some insight into the real person sitting across the desk from me.
More on How would you answer these interview questions?
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Categories: Attorney Marketing Tags: d bomb, interview
"Thou, O God, dost sell us all good things at the price of labour." Leonardo da Vinci (1452-1519) Italian painter, sculptor and inventor
Categories: All about sales Tags: Leonardo da Vinci, Money
I read a lot. I know you do, too. I also know that the volume of articles and documents that cross our paths every day is overwhelming.
We can't stop the river of information. It would be foolish to ignore it. All we can do is manage the information that comes at us every day, and I want to share with you how I do that.
More on How I collect and organize articles and documents to read later
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Categories: Attorney Marketing Tags: increasing productivity, information
Happy Friday! Here is my totally subjective collection of some of the most interesting communications-related stories in the past week. Dollar Shave Club rocks it This product launch made the rounds like wildfire this week, with good reason. After watching...
Categories: Trafcom News Tags: Friday, nbsp nbsp nbsp nbsp nbsp
Google+ For Business This infographic was recently shared by Chris Brogan on his website and provides some valuable insight into using Google+ for business. Highlights include: Why Google+ is the place to be Sharing is the key Taking your business page to the next level “Introducing Google Play: All your entertainment, anywhere you go” Google [...]
Categories: Online Marketing Tags: Chris Brogan, Pinterest
"What we do in life, echoes in eternity." Maximus Decimus Meridias Roman general from the film "Gladiator" (2000)
Categories: All about sales Tags: echoes in eternity, life
If you're not getting as many referrals as you think you should, the primary reason is that you don't deserve them.
Ouch.
"But I'm good at what I do. I work hard for my clients and I produce results."
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Categories: Attorney Marketing Tags: eye contact