I just spoke to an attorney who sent his list an article about the importance of getting their Will prepared. He later spoke to some of them and they said they enjoyed the article and acknowledged that they needed to get their Will prepared or updated. When he asked them to book an appointment, they made excuses.
More on Three ways to get clients to hire you NOW
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Categories: Attorney Marketing Tags: article, persuasiveness
Part of the series of answers to students’ podcasting questions. For more about this series, read this post. Question from Neha M. My question is based on Trafcom News Podcast 82: Five tips for podcasting success. Apart from the niche...
Categories: Trafcom News Tags: Marketing, Podcasting, PR, U of T students' Q&A
The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York [...]
Categories: Online Marketing Tags: Privacy, time intelligence
"To avoid criticism, do nothing, say nothing, be nothing." Elbert Hubbard (1856-1915) American publisher and writer
Categories: All about sales Tags: Elbert Hubbard, objective
One way to write more articles, reports, blog posts, or anything else, is by writing faster. One way to write faster is to dictate and record your thoughts and then have them transcribed.
More on How to write an article in ten minutes or a book in two hours
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Categories: Attorney Marketing Tags: article, target audience
This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content Marketing SEO Troubleshooting Guide, visit OptimizeBook.com to pre-order and subscribe to our mailing list [...]
Categories: Online Marketing Tags: content, target customer
Most consumer oriented law practices have a big problem. Lawyers who practice family law, bankruptcy, criminal defense, estate planning, personal injury, real estate, and other areas, have a preponderance of "one time" clients. Once the initial case or engagement is completed, the attorney gets no additional revenue, or at best, very little.
More on The problem with most consumer law practices
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Categories: Attorney Marketing Tags: estate planning services, law
Part of the series of answers to students’ podcasting questions. For more about this series, read this post. Question from Austin W.: When reading a script for a podcast, or any sort of recording for that matter, I tend to...
Categories: Trafcom News Tags: visual cues, voice
Categories: All about sales Tags: keeping christmas
Categories: All about sales Tags: For Fun, Love Your People