Merry Today
I’ve been thinking about the business of Christmas… Why we celebrate it and where it came from.
Categories: All about sales Tags: celebration of saturnalia, God
Need Something Interesting To Write About? Try This.
My core marketing strategy is to produce valuable content to showcase my expertise and build relationships with potential clients long before we ever meet. And whether it’s blog posts, longer articles, podcasts or videos – the core challenge for anyone following such a content strategy is coming up with interesting stuff to “write about”. In [...]
Need Something Interesting To Write About? Try This. is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: Marketing Professional Services
Why attorneys need to drink more booze
My wife once told me I needed to drink more alcohol. She said I was too uptight and needed to loosen up.
She wasn't serious (about the alcohol part) but I had to admit she had a point. Attorneys can be pretty serious folks at times.
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Categories: Attorney Marketing Tags: personal development courses, stick
Podcasting answers: Getting good audio quality without expensive equipment
Part of the series of answers to students’ podcasting questions. For more about this series, read this post. Question from Hilary R: In Trafcom News Podcast 83, you list four things to get the best audio. One of the things...
Categories: Trafcom News Tags: Podcasting, U of T students' Q&A
Optimize Your Social Media Schedule: 4 Tips for Avoiding the Social Media Time Suck
Making the time to execute on a social media strategy can rattle even the most experienced marketers. Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a [...]
Categories: Online Marketing Tags: shiny object, Time
The Rise of Cynicism and Suspicion (and what to do about it)
Do your eyes roll whenever you get yet another email or see yet another ad claiming they can “bring you a flood of clients”, “double your conversion” or “take your business to the next level” (I’m not even sure what that last one means, but I see it a lot). Me too. One of the [...]
The Rise of Cynicism and Suspicion (and what to do about it) is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: cynicism, sales letters
Students’ questions about podcasting: How can you sound like you’re in the same room?
Last week I spoke at my friend Joan Vinall-Cox’s Documentary Scripting class at the University of Toronto (Mississauga). In the Q&A session, I answered many of the students’ questions about podcasting, but there wasn’t time to cover everything. So I’ll...
Categories: Trafcom News Tags: podcast, university of toronto mississauga
Apps for lawyers: do you really need one?
If you have a smart phone, the chances are you've seen more than a few law firm apps coming through the app store. A lot of law firms are getting them and you may be tempted to do the same. With all the smart phones out there, it's got to bring you some business, right? Hey, even one new client will pay for the app.
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Categories: Attorney Marketing, Online Marketing Tags: law, personal injury lawyers
11 Ways to Get Smarter & Stay Current in a World of Social Information Overload
Online Marketing is all about information. And people. Making connections that solve marketing problems in today’s environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the [...]
Categories: Online Marketing Tags: avinash kaushik, Marketing
Chinese Proverb on Getting Happy
"Make happy those who are near, and those who are far will come." Chinese proverb
Categories: All about sales Tags: Happy, mark hurst